MatchCraft vs. WordStream Comparison


MatchCraft	WordStream	+	+
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About Welcome to the industry’s leading platform for selling and managing digital marketing campaigns at scale. As a pioneer in marketing technology, we have developed a best-in-class platform that makes it easy to manage and sell search campaigns both profitably and at scale. Get the essential building blocks for building search campaigns for small businesses in any industry. By utilizing MatchCraft's suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.	About Online advertising made easy. Turn 60% more leads into customers while spending 10% less. WordStream can help make it happen for your small business. Our software and services are built for small and mid-sized businesses to help drive big results from online advertising. Scale your agency, train up your team, and drive dynamic online advertising growth for your clients with our software and services. How does your Google Ads account stack up against your competitors? See what WordStream's award-winning software and team of experts can do for you. Keyword research can be a slog, but our free tool makes it a cinch to find the keywords your business needs to drive traffic through SEO and PPC. LocaliQ offers technology-backed marketing solutions built to help you find, convert, and keep more customers.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies requiring a solution to sell and manage search, display, and social campaigns for their advertisers	Audience Online marketers in need of a solution to improve their business operations
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 5.0 / 5 features 4.7 / 5 design 4.7 / 5 support 4.3 / 5 Read all reviews
	Pros & Cons from Real Users Pros It's a pretty user-friendly software that has helped us to better manage our ads on different PPC platforms and social networks. It works flawlessly and has features that make it easy to manage content for advertising and track everything we publish on various platforms to measure its reach and impact. The program is essential to strengthening a strategic vision of campaigns with an incredible platform. WordStream is very interesting in every moment of specific marketing activity. The interface is unique and very influential in the productivity of the tools. WordStream helps me to diversify the idea of creating campaigns with a specific environment in each of the templates I choose. I like it a lot because it is very fast and has a totally adequate interface. It has a notorious deployment in its system at a general level. The support is totally progressive and very useful. Cons There is an information gap within their documentation and support material; I have found more helpful material online about some of the features they offer. Customer service could be quicker to respond. WordStream should improve in advertising its services on blogs and websites; many people don't know about it. It should be a little cheaper its price as it limits the acquisition in some users with a net low budget.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information MatchCraft Founded: 2000 United States www.matchcraft.com	Company Information WordStream Founded: 2008 United States www.wordstream.com
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Categories Advertising Supported Campaign Management Supported Display Advertising Supported PPC Supported Search Engine Marketing (SEM) Supported	Categories Ad Optimization Supported Campaign Management Supported Channel Management Supported Keyword Research Supported Landing Page Supported Lead Generation Supported Lead Management Supported Marketing Automation Supported PPC Supported Search Engine Marketing (SEM) Supported SEO Supported Social Media Advertising Supported
	Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported PPC Features A/B Testing Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Supported Google / Bing Ads Not Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Supported URL Builder Supported Search Engine Marketing (SEM) Features A/B Testing Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Supported Google / Bing Ads Not Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Supported URL Builder Supported Show More Features Channel Management Features Campaign Management Supported Channel Analytics Supported Incentive Management Supported Inventory Control Not Supported Lead Management Supported Opportunity Management Not Supported Order Management Not Supported Partner Management Not Supported Product Management Supported Reseller Management Not Supported Landing Page Features A/B Testing Not Supported Analytics Not Supported Drag & Drop Not Supported Form Creation Supported Real Time Editing Supported Responsive Supported SEO Management Supported Templates Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Not Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Not Supported Campaign Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Not Supported Source Tracking Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Supported Segmentation Not Supported Social Marketing Supported Website Visitor Tracking Supported SEO Features A/B Testing Supported Artificial Intelligence (AI) Not Supported Auditing Not Supported Competitor Analysis Supported Content Management Not Supported Dashboard Supported Google Analytics Integration Supported Keyword Research Tools Supported Keyword Tracking Supported Link Management Not Supported Localization Supported Mobile Search Tracking Supported Rank Tracking Not Supported Revenue Management Supported User Management Not Supported
Integrations Accelo Not Supported Desktop.com Not Supported Facebook Not Supported Google Ads Not Supported Google Analytics Supported Microsoft Advertising Not Supported Shift Not Supported Telmetrics Supported View All 2 Integrations	Integrations Accelo Supported Desktop.com Supported Facebook Supported Google Ads Supported Google Analytics Not Supported Microsoft Advertising Supported Shift Supported Telmetrics Not Supported View All 6 Integrations
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