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About

MassageHub is practice management software built for UK massage therapists. Online bookings, client records, SOAP notes, intake forms, payments, calendar sync and reminders — everything a solo therapist needs to run a clinic, mobile, or hybrid practice without juggling separate tools. Built for the way massage therapists actually work: smart travel buffers between mobile bookings, postcode and distance-based service areas, green-booking incentives that reward back-to-back trips, and clinical SOAP notes encrypted at rest. The free tier covers booking, clients, SOAP notes, payments and calendar sync. Paid tiers add reminders, deposits, packages, memberships and AI-assisted documentation.

About

Optivation is one workspace for the five jobs agencies run every week: forms, databases, pages, time tracking and invoicing. The whole client lifecycle runs in one system on shared data, not across five separate tools. A client intake form writes straight into your database as a record. Every record opens into a full page with notes, files, sub-tasks and a built-in timer. The hours you log there become the line items on an invoice, generated from that same record. It's built for solo consultants and small studios billing hourly or on retainer. You can start on the free plan. Solo is $19 a month. Studio is $49 a month for up to 3 seats, then $19 for each extra seat. Paid plans come with a 30-day free trial.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Audience

UK massage therapists running solo or small clinics — sports, deep tissue, remedial, pregnancy, mobile and clinic-based therapists who want clinical documentation, online bookings and payments without giving a cut to a marketplace.

Audience

Solo consultants, freelancers, and small agency studios in design, marketing, and consulting that bill hourly or on retainer, have outgrown single-purpose freelancer tools, and find enterprise PSA platforms overkill.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

£12
Solo Free — £0/month. Online booking page, client management, SOAP notes, Google Calendar sync, online payments, client portal, intake forms.

Solo Pro — £12/month. Everything in Free, plus email reminders, booking deposits and no-show protection, smart travel-time routing, treatment packages, discount codes, full revenue dashboard, marketplace listing, SOAP templates.

Solo Plus — £24/month. Everything in Pro, plus SMS reminders, gift cards, client memberships, loyalty programme, AI-assisted SOAP notes, and events.

No commission on bookings. Ever. UK-based, built for solo massage therapists.

Currently free during early access — every feature across all three plans is included.
Free Version Supported
Free Trial Supported

Pricing

$19/month
Optivation uses flat pricing — no per-seat cost for solo operators.

Forms Free — $0
Client intake and lead-capture forms. Up to 3 active forms and 50 submissions per month, viewed in-app and exported to CSV. Docs and community support.

Solo — $19/month ($190/year, two months free)
Everything needed to run client work from first task to paid invoice: Inbox, Pages, Databases, Contacts, time tracking, branded invoicing, Forms and Dashboards, AI Advisor and Assistant, full API and MCP access, and Gmail/Outlook integration. One seat, 1M AI tokens per month. Email support.

Studio — $49/month ($490/year, two months free)
Everything in Solo, plus team roles and permissions, real-time co-editing, team chat, access groups, a 7-year compliance-grade audit log, and 5M AI tokens shared across seats. Up to 3 seats included; additional seats are $19/seat per month. Priority email support.

Free trial: 30 days, no credit card required, with all Solo features unlocked. If you do not upgrade, the account moves to the Forms Free plan and your data is retained. Annual billing saves two months on Solo and Studio.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.7 / 5
features 5.0 / 5
design 4.7 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • I really like the easy-to-use tabs that allow navigation. It's integrated for mobile which is a plus when I'm on the move. The ability to keep my payments for my clients as they were before the app helps as well. There are many different options to choose from. I found it much easier to use than like for like platforms.
  • Functionality, Paul's (creator) responsiveness and pace of implementing changes is very impressive. A lot of features, clear UI, amazing customer service - the app has a great potential.
  • It's well equipped with multiple options that account for the numerous ways to do something in any transaction with a client. Dependent on how you want to work with that particular client. Great, because not every client pays the same, or interacts the same as the next. Also great because you might want to work in a different way, or adapt your way of working to a different tune. The new features that have unfolded during the period i've used it have been brilliant and so useful. Like: being able to just send a link of an intake form to a client's whatsapp, incase they don't get the email when the booking was confirmed. Fuss free, and easy things like this make it a dream tool as a booking management system. The deposit and payment set-up options are really helpful to have for the different types of bookings + clients I get: from individuals, to groups, to b2b bookings. The wellbeing, tracking, hands-on and mileage summaries are also some of the reasons why this is the app for me. And I did a lot of research of the marketplace, before knowing this was the ultimate tool for me and my business.

Cons

  • With it being a new product, rollout can be an issue however it's being handled fantastically.
  • Pricing on plans for specific features could be worked on (we still in the testing phase, so this could be changed, obviously). It would be nice to for UI to be more customizable for the users (your own client labels, colours etc.) Calendar and availability settings would probably be better if they looked like what Urban has, but thats just being picky.
  • Clients haven't used it to book from home, as much as my last booking system as yet - i'm not sure if that means they're scared of it as it's new. I'm hoping i can coax them into using it more freely for some. The thinking behind this is thorough - so thorough, I wonder if it's too clever for some people. It's definitely a system built for people who know what they want, and people who want to make the most of what they do best.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

MassageHub
Founded: 2026
United Kingdom
massagehub.app

Company Information

Optivation
New Zealand
www.optivation.io

Alternatives

Alternatives

AgencyPitch

AgencyPitch

GrahAI Systems
Taddoo

Taddoo

Tattoomii GmbH

Categories

Massage Therapy Supported

Categories

Project Management Supported

Massage Therapy Features

Appointment Management Supported
Billing & Invoicing Supported
Client Management Supported
Email Marketing Not Supported
Employee Management Not Supported
Gift Card Management Supported
Multi-Location Supported
Point of Sale (POS) Not Supported
Practice Management Supported
SOAP Notes Supported

Project Management Features

Agile Methodologies Supported
Budget Management Not Supported
Client Portal Supported
Collaboration Tools Not Supported
Cost-to-Completion Tracking Not Supported
Customizable Templates Supported
Gantt Charts Not Supported
Idea Management Not Supported
Kanban Board Supported
Milestone Tracking Supported
Portfolio Management Not Supported
Resource Management Not Supported
Time & Expense Tracking Supported
Traditional Methodologies Not Supported

Integrations

Anthropic Supported
Apple Calendar Supported
Apple Wallet Supported
Gmail Not Supported
Google Calendar Supported
Google Wallet Supported
Microsoft SMTP Service Not Supported
Notion Not Supported
Resend Supported
Stripe Supported
Twilio Supported

Integrations

Anthropic Not Supported
Apple Calendar Not Supported
Apple Wallet Not Supported
Gmail Supported
Google Calendar Not Supported
Google Wallet Not Supported
Microsoft SMTP Service Supported
Notion Supported
Resend Not Supported
Stripe Not Supported
Twilio Not Supported
Claim MassageHub and update features and information
Claim MassageHub and update features and information
Claim Optivation and update features and information
Claim Optivation and update features and information