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About

Marsello has everything you need to create, retain, and grow loyal customers. Launch a fully branded loyalty program that works seamlessly with your eCommerce and in-store point of sale (POS) systems, then put your loyalty data to work with connected marketing, SMS, and social media add-ons. Loyalty: Points-based programs, rewards, VIP tiers, and digital wallet passes for Apple and Google Wallet. Marketing: Email campaigns, SMS marketing, automations, and customer feedback surveys. Social: Post scheduling, a content calendar, media library, and link in bio. Our platform is designed to help you engage your shoppers, simplify your marketing, and drive lasting customer loyalty, in-store and online.

About

bLoyal, a cloud-based omnichannel loyalty and rewards program platform enables users to integrate with point of sale (POS) systems and eCommerce solutions. bLoyal is suitable for small to large companies in different industries. bLoyal allows users to create different types of buyer programs, offers, and promotions with options for loyalty points, tiered award programs, and more. bLoyal also features the 360 CRM that connects customers' reward balances and purchases in a single profile.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Built for Retail, eCommerce, and Hospitality brands.

Audience

Global Markets

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$125 per month
Free Version
Free Trial

Pricing

$39.00/month
Starting price $39.00/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.5 / 5
design 1.5 / 5
support 1.0 / 5

Pros & Cons from Real Users

Pros

  • Tons of reporting and information stored. There are absolutely NO other Pros to using this defunct system.
  • I think these are nice guys, not malicious scammers, but as far as positive aspects about their system--as soon as I think of one, I will let you know.

Cons

  • Customer service takes forever. Reports are difficult to figure out. They changed my subscription rate several times. They often place blame on my POS company for their applications failures. They told me it would be a seamless integration and that they would be able to set up my frequent buyer accounts but they did many of them wrong.
  • --does not integrate with Counterpoint very well --slow/no service response --clunky and redundant integration site --slow hosting due to narrow bandwidth --as "buggy" as I have ever seen

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Marsello
Founded: 2013
New Zealand
www.marsello.com

Company Information

bLoyal
Founded: 2008
United States
www.bloyal.com

Alternatives

Preferred Patron Loyalty

Preferred Patron Loyalty

Preferred Patron Loyalty, LLC

Alternatives

Loyax

Loyax

Sirma
Cockato

Cockato

Sygul Pty Ltd
CXONCLOUD

CXONCLOUD

UNLOC Ltd.

Categories

Categories

Customer Loyalty Features

Corporate Memberships
CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing Features

2-Way Messaging
Artificial Intelligence
Contact Management
Mass Texting
Message Personalization
MMS
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Loyalty Management Features

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Integrations

Shopify
WooCommerce
Aloha Cloud by NCR Voyix
BigCommerce
Cin7 Inventory Management
Facebook
Heartland Retail
Instagram
Judge.me
KORONA POS
LS Retail
Lightspeed Restaurant
Microsoft Dynamics 365
NCR Voyix
Post Affiliate Pro
QuickBooks Online
Rapid Gun Systems
Shopify Plus
SimpleTexting

Integrations

Shopify
WooCommerce
Aloha Cloud by NCR Voyix
BigCommerce
Cin7 Inventory Management
Facebook
Heartland Retail
Instagram
Judge.me
KORONA POS
LS Retail
Lightspeed Restaurant
Microsoft Dynamics 365
NCR Voyix
Post Affiliate Pro
QuickBooks Online
Rapid Gun Systems
Shopify Plus
SimpleTexting
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