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About

Marsello has everything you need to create, retain, and grow loyal customers. Launch a fully branded loyalty program that works seamlessly with your eCommerce and in-store point of sale (POS) systems, then put your loyalty data to work with connected marketing, SMS, and social media add-ons. Loyalty: Points-based programs, rewards, VIP tiers, and digital wallet passes for Apple and Google Wallet. Marketing: Email campaigns, SMS marketing, automations, and customer feedback surveys. Social: Post scheduling, a content calendar, media library, and link in bio. Our platform is designed to help you engage your shoppers, simplify your marketing, and drive lasting customer loyalty, in-store and online.

About

Digital Loyalty Solutions for Apple Wallet and Google Pay. The quickest and easiest way to design Apple Wallet and Google Pay passes. Say goodbye to paper coupons, plastic membership cards and junk email. And say hello to digital loyalty cards in your customers' mobile wallet application. Distribute a Digital Coupon for less then 1 cent each! Manage a Membership Card for less than 5 cents a year! With expertise in mobile wallet, systems integration, bespoke development and cloud computing PassKit ensures that businesses of any size are able to access the latest innovations in technology. PassKit's Self-Serve Platform and Pay As You Grow Pricing any business can start immediately. Brands can easily extend their mobile reach by tapping into the trust that consumers have with Apple Wallet and Google Pay. PassKit has issued over 350 million passes! And today, thousands of businesses worldwide use PassKit to connect and engage using passes.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Built for Retail, eCommerce, and Hospitality brands.

Audience

Companies, brands and enterprises interested in a digital loyalty solution for Apple Wallet and Google Pay, for their customers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$125 per month
Free Version
Free Trial

Pricing

$39.50 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 2.3 / 5
ease 2.7 / 5
features 3.0 / 5
design 2.3 / 5
support 2.3 / 5

Pros & Cons from Real Users

Pros

  • • The platform concept is promising in theory. • Basic pass design and initial setup are straightforward. • Supports both Apple Wallet and Google Wallet.
  • I’ve been using PassKit to set up our digital loyalty cards, and I’m blown away by how easy it is! No coding skills needed, just drag, drop, and customize. The customer support is super fast and always ready to help with any concerns I had, especially when integrating with our CRM. The pay-as-you-go model is perfect for me, letting my business scale at its own pace without any extra costs.
  • No pros. Absolutely none. The pros would be that it tests your patience and forces you to evaluate your life and how you ended up dealing with these people.

Cons

  • • Misleading Draft Project Workflow • Critical Consequences Not Communicated in the UI • No Migration or Recovery Path • Significant Real-World Business Impact • Support Shifts Responsibility Instead of Owning the UX Gap • Contradiction With Their Stated Values
  • I wish there were a few more pre-built templates to choose from, but customization is easy once you get the hang of it.
  • I attempted to use PassKit, which ended up wasting three months of attempting to work with them and paying $100 for an Apple Developer certificate. Unless you book out over a week, they'll offer you customer service help only at 11:00 PM and then not turn their camera on and make you wait 20 minutes while they pretend the volume isn't working. But you only get one 1/2 session free, which does nothing to help you. Want to make a birthday coupon and can't figure out how? Well, just make a birthday coupon. That was their solution. Danny admitted that more resources were needed to give directions to someone who didn't work there. Um, yeah. Attempt to get another service call? That'll be $200. Per hour. Want anymore email help? They'll argue with you about how long you should wait (it's published as 5 hrs but after several days, still no) but they won't actually help you. Mind you, this was after I onboarded my clients, which took some time in and of itself.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Marsello
Founded: 2013
New Zealand
www.marsello.com

Company Information

PassKit
Founded: 2012
China
passkit.com

Alternatives

Preferred Patron Loyalty

Preferred Patron Loyalty

Preferred Patron Loyalty, LLC

Alternatives

Loyaltify

Loyaltify

Loyaltify OÜ
Cockato

Cockato

Sygul Pty Ltd
Walleett

Walleett

Interstrat
CXONCLOUD

CXONCLOUD

UNLOC Ltd.
Leal

Leal

Jemcode Limited
Cockato

Cockato

Sygul Pty Ltd

Categories

Categories

Customer Loyalty Features

Corporate Memberships
CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing Features

2-Way Messaging
Artificial Intelligence
Contact Management
Mass Texting
Message Personalization
MMS
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Integrations

Facebook
Apple Pay
Axis LMS
BigCommerce
Cin7 Inventory Management
CodeREADr
Cordial
Ecwid
Google Pay
Heartland Retail
Instagram
Judge.me
Klaviyo
Lightspeed Restaurant
Lightspeed Retail
Shopify
Shopify Plus
WooCommerce
Zapier

Integrations

Facebook
Apple Pay
Axis LMS
BigCommerce
Cin7 Inventory Management
CodeREADr
Cordial
Ecwid
Google Pay
Heartland Retail
Instagram
Judge.me
Klaviyo
Lightspeed Restaurant
Lightspeed Retail
Shopify
Shopify Plus
WooCommerce
Zapier
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