Mailchimp vs. Omnisend Comparison


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About Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.	About Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support… We do the heavy lifting so you could do less and sell more. Join 150,000+ businesses and try out Omnisend to see for yourself how refreshingly boring and adventureless (in the best way possible) your email marketing can be.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Businesses of all sizes that want cloud-based email marketing, transactional email, and SMS — all in one platform.	Audience Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $9.99 per month Free Version Free Trial	Pricing $16.00/month Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan. Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.6 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.9 / 5 features 4.9 / 5 design 4.8 / 5 support 4.7 / 5 Read all reviews
Pros & Cons from Real Users Pros I have used Mailchimp for many years. When we launched our platform for camp ground and outdoor adventure parks a few years back I defaulted to using Mailchimp because of my experience with their platform. It has matured a lot over the years but it still remains very easy to use with drag and drop email templates, sequences, and has much stronger contact management capabilities than when I first started with the tool. Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful. Suggestions given about sentences and titles are very useful. Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would. Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful. I don’t like much right now about Mailchimp. We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature. Cons You do have to pay based on total contacts so even as people unsubscribe you can end up paying for people you can't market to. But you also can't remove them from your list as you need to be able to track their unsubscribe data in case it is questioned in the future. Slightly more suited to American consumers. But easy to adapt for NZ. Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those. If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!! I don’t like your lack of response. We have tried to reach you via chat and an email.	Pros & Cons from Real Users Pros The user interface is intuitive and onboarding becomes easy for every marketing team. The functionality like delivery automation, contact management and personalized email content works fantastic. Detailed analytics on delivered emails. Simple process to customize the interface. It has the ability to automatically send and resend campaign emails by adding preferred action. No coding-based, landing page, contact form building, or email interface customization is available. Easy to operate multi-digital marketing. Profile-based targeted marketing. The best thing I liked is marketing automation. It auto-sends emails to new subscribers and also when the Omnisend algorithm finds users interested in purchase. The integration with the sales website is super easy. Generates minimal popup page. Omnisend is a basic and easy to learn email marketing platform. The overall interface of Omnisend is well labeled, which makes really easy for new users to adapt. You can also schedule emails for different campaigns. Campaign analytics provides great information. Omnisend brings in more professional email marketing builder than other casual tools. I can also create SMS marketing on the same platform. It adds auto-optimization to email, for a better view on a different platform. With Drip and event marketing. Cons I loved the Omnisend platform. No cons to share. Overall, I had a great experience. Nothing to share about cons. The report data is not informative. Also, take a long time to update. User interest marketing doesn't perform as expected. It gives extra load in other campaigns. The analytics needs more improvement for better real-time.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Intuit Mailchimp Founded: 2001 United States www.mailchimp.com	Company Information Omnisend Founded: 2014 United Kingdom www.omnisend.com
Alternatives ActiveCampaign	Alternatives ActiveCampaign
Act!	Attentive Attentive Mobile
GetResponse	Klaviyo
HubSpot Marketing Hub HubSpot	Mailchimp Intuit Mailchimp
Constant Contact View All	Brevo View All
Categories Bulk Email Campaign Management Conversion Rate Optimization CRM Domain Name Registrars Drag and Drop Email Builders eCommerce eCommerce Marketing Email Marketing Email Newsletter Email Personalization Email Template Design Email Tracking Go-To-Market Landing Page Lead Scoring Marketing Automation Retargeting SMS Marketing Social Media Advertising Social Media Management Social Media Marketing Website Builder	Categories Bulk Email Bulk SMS Conversational Commerce Drag and Drop Email Builders eCommerce Marketing Email Marketing Email Newsletter Email Template Design Marketing Automation SMS Marketing
Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Email Template Design Features A/B Testing Code From Scratch Drag & Drop Editing Image Library Import HTML Code Mobile-Friendly / Responsive Potential Issue Identification Premade Templates Proofing Reporting / Analytics Text Editor Theme Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Domain Name Registrars Features DNS Service Domain Parking Domain Privacy Email Hosting Extended Expiration Protection SSL Certificates Web Hosting Website Builder Email Tracking Features A/B Testing Audience Segmentation Campaign Management Event-Based Notifications Location Tracking Team Management Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Retargeting Features A/B Testing Audience Targeting Behavioral Targeting Conversion Tracking Geo Targeting Mobile Retargeting Personalization Recommendation Engine Social Media Retargeting Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Website Builder Features Auto Update Content Import / Export Drag & Drop Invoices Landing Pages / Web Forms Newsletter Management Online Booking Online Store Builder Pre-built Templates Real Time Editing SEO Survey Builder White Label eCommerce Features Catalog Management Channel Management CRM Customer Accounts Data Security Email Marketing Inventory Management Kitting Loyalty Program Mobile Access Multi-Store Management Order Management Product Configurator Promotions Management Returns Management Reviews Management SEO Management Shopping Cart Templates	Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Email Template Design Features A/B Testing Code From Scratch Drag & Drop Editing Image Library Import HTML Code Mobile-Friendly / Responsive Potential Issue Identification Premade Templates Proofing Reporting / Analytics Text Editor Theme Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking
Integrations Bubblehouse Gleam Heyday AI Interact Jellyreach LimeSpot Lnk.Bio LoyaltyLion Magento Playable Rekomi ReturnPro Scispot Shoplazza Uplup ViralSweep WooCommerce Workers by Delos involve.me nopCommerce Show More Integrations View All 2424 Integrations	Integrations Bubblehouse Gleam Heyday AI Interact Jellyreach LimeSpot Lnk.Bio LoyaltyLion Magento Playable Rekomi ReturnPro Scispot Shoplazza Uplup ViralSweep WooCommerce Workers by Delos involve.me nopCommerce Show More Integrations View All 105 Integrations
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