Lotame vs. SmartyAds Comparison


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About What is Lotame Spherical Platform? Spherical is Lotame’s end-to-end data collaboration platform and helps digital marketers and media owners drive growth and innovation with actionable customer intelligence, data informed audiences, and identity powered activation. • Actionable Customer Intelligence • Data Informed Audiences • Identity Powered Activation Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices.	About Focusing on a simple question - how to make advertising simple - SmartyAds has build transformative full-stack programmatic infrastructure for advertisers and publishers. It took us 7+ years and now it has all that it takes to fuel your campaigns’ success: DSP, SSP, DMP, and White Label Solutions for scaling your business up and forward. Streamlining the process, the platforms let you prioritize how, where and whom to trade with, in order to help you quickly achieve your desired goals.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies searching for a Data Management Platform, Data Collaboration Platform, Data Clean Room or Customer Data Management Platform	Audience Publishers, advertisers, and ad agencies
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Lotame Solutions Founded: 2006 United States www.lotame.com	Company Information SmartyAds Founded: 2013 United States smartyads.com
Alternatives 1plusX 1plusX GmbH	Alternatives Aroscop Aroscop Tech
BDEX	ad:personam
Permutive	Eskimi
Choozle	The Trade Desk
Snowflake View All	Nexxen View All
Categories Data Clean Room Data Exchange Data Management Data Management Platforms (DMP) Programmatic Advertising	Categories Campaign Management CTV & OTT Advertising Data Management Data Management Platforms (DMP) Demand-Side Platforms (DSP) Display Advertising Marketing Automation Predictive Analytics Programmatic Advertising Revenue Management Supply-Side Platforms (SSP) Video Advertising
Data Management Features Customer Data Data Analysis Data Capture Data Integration Data Migration Data Quality Control Data Security Information Governance Master Data Management Match & Merge	Data Management Features Customer Data Data Analysis Data Capture Data Integration Data Migration Data Quality Control Data Security Information Governance Master Data Management Match & Merge Show More Features Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Predictive Analytics Features AI / Machine Learning Benchmarking Data Blending Data Mining Demand Forecasting For Education For Healthcare Modeling & Simulation Sentiment Analysis Revenue Management Features Competitor Analysis Dynamic Pricing For Airlines For Hospitality Industry Forecasting Inventory Control Price Optimization Recommendation Engine Yield Management
Integrations Acxiom InfoBase Acxiom Real Identity AdMachine Advangelists BDEX Bidtellect BlueConic BlueVenn Celtra Cross Pixel Datastream Group FreeWheel Beeswax Gravy Analytics IngeniousPlex Lytics MINT RudderStack ShareThis SiteSpect Windfall Show More Integrations View All 21 Integrations	Integrations Acxiom InfoBase Acxiom Real Identity AdMachine Advangelists BDEX Bidtellect BlueConic BlueVenn Celtra Cross Pixel Datastream Group FreeWheel Beeswax Gravy Analytics IngeniousPlex Lytics MINT RudderStack ShareThis SiteSpect Windfall Show More Integrations View All 2 Integrations
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