Optimal WorkshopOptimal
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Related Products
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About
Set real-world tasks and measure the success of your product against real customer intent. Design your own tasks and questions and focus on the details that matter to you. You can collect insights from hundreds of users, or just a few: the choice is yours. Record video and audio of your users, so you see and hear their exact experience with your product. Loop11 allows for moderated and unmoderated user testing. You need to understand your customer’s experience wherever they use your product. Loop11 makes it easy to test on different devices so you capture the full user experience. Loop11 puts the focus on your research rather than study logistics. Test prototypes, live websites and competitors without the need to add code to the product. Build better experiences and make more informed decisions by putting the customer at the center of your business.
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About
Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence.
Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action.
Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Anyone searching for an UX solution
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Audience
Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$179 per month
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$199/month
All plans:
- Unlimited seats - Unlimited participant responses per study - All tools and study types included
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationLoop11
Australia
www.loop11.com
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Company InformationOptimal
Founded: 2007
New Zealand
www.optimalworkshop.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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UX Features
Animation
Not Supported
For Mobile
Supported
For Websites
Not Supported
Heatmaps
Not Supported
Prototyping
Not Supported
Screen Activity Recording
Supported
Unmoderated Testing
Not Supported
Usability Testing
Supported
User Journeys
Not Supported
User Research
Supported
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Usability Testing Features
A/B Testing
Supported
Annotations
Not Supported
Audience Targeting
Supported
Heatmaps
Supported
Impression Testing
Not Supported
Mobile Testing
Not Supported
Moderated Usability Testing
Not Supported
Prototype Testing
Supported
Quantitative Metrics
Supported
Remote User Testing
Supported
Reporting / Analytics
Supported
Surveys and Feeback
Supported
Video Recording / Transcription
Supported
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Integrations
Cint
Not Supported
CleverX
Supported
Figma
Not Supported
Lovable
Not Supported
PureSpectrum
Not Supported
Respondent
Not Supported
TestingTime
Supported
User Interviews
Not Supported
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Integrations
Cint
Supported
CleverX
Not Supported
Figma
Supported
Lovable
Supported
PureSpectrum
Supported
Respondent
Supported
TestingTime
Not Supported
User Interviews
Supported
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