Related Products
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About
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.
- Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
- Enhanced Conversions for customer matching and lower CAC in Google Ads
- Improved Event Match Quality Score in Meta Conversions API
- Power up Google Analytics (GA4), tracking checkout steps and recurring orders
- Built for data experts - making it ridiculously easy to get accurate data
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About
MerchantFlow is an e-commerce profitability analytics platform for Shopify and WooCommerce brands. It combines revenue, COGS, landed costs, fulfilment and 3PL costs, ad spend, payment fees and operating expenses to show true profit at the store, order and product level. The real-time dashboard provides P&L reporting, blended ROAS, ad spend reporting, product viability scoring and cohort analysis. MerchantFlow integrates with Meta, Google, TikTok and Snapchat Ads to unify e-commerce and marketing performance reporting.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Audience
DTC founders, ecommerce marketers, and growth teams at Shopify brands (often Plus or scaling stores) who care about accurate data, reliable attribution, and connecting Shopify to GA4, Klaviyo, and paid ads platforms.
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Audience
E-commerce brands using Shopify or WooCommerce that need accurate profit and marketing performance reporting.
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Version
Supported
Free Trial
Supported
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Pricing
$49/month
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationLittledata
Founded: 2014
United Kingdom
www.littledata.io
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Company InformationMerchantFlow
Founded: 2025
Australia
merchantflow.ai
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Alternatives |
Alternatives |
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Categories |
Categories |
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Web Analytics Features
Campaign Management
Not Supported
Conversion Tracking
Supported
Form Analytics
Not Supported
Goal Tracking
Supported
Keyword Tracking
Not Supported
Multiple Site Management
Supported
Pageview Tracking
Supported
Referral Source Tracking
Not Supported
Site Search Tracking
Not Supported
Time on Site Tracking
Not Supported
User Interaction Tracking
Supported
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Integrations
Shopify
Supported
Facebook
Supported
Facebook Ads
Supported
Google Ads
Supported
Google Analytics
Supported
Google Tag Manager
Supported
Klaviyo
Supported
Pinterest
Supported
Segment
Supported
Shopify Plus
Supported
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Integrations
Shopify
Supported
Facebook
Not Supported
Facebook Ads
Not Supported
Google Ads
Not Supported
Google Analytics
Not Supported
Google Tag Manager
Not Supported
Klaviyo
Not Supported
Pinterest
Not Supported
Segment
Not Supported
Shopify Plus
Not Supported
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