Audience
E-commerce brands using Shopify or WooCommerce that need accurate profit and marketing performance reporting.
About MerchantFlow
MerchantFlow is an e-commerce profitability analytics platform for Shopify and WooCommerce brands. It combines revenue, COGS, landed costs, fulfilment and 3PL costs, ad spend, payment fees and operating expenses to show true profit at the store, order and product level. The real-time dashboard provides P&L reporting, blended ROAS, ad spend reporting, product viability scoring and cohort analysis. MerchantFlow integrates with Meta, Google, TikTok and Snapchat Ads to unify e-commerce and marketing performance reporting.
Other Popular Alternatives & Related Software
Boardroom
Boardroom is a cloud-based analytics and content platform for e-commerce brands selling through Shopify and Amazon. It brings store, marketplace, advertising, and accounting data into a dashboard, where operators can review revenue, ad spend, profit by product or channel, more than 50 KPIs, customer lifetime value, and inventory trends. Users can create profit-and-loss and custom reports, schedule email reports, and use AI-generated recommendations. Its marketing tools support keyword research, SEO audits, AI-generated blog posts and product descriptions, and product images, with publishing to Shopify. Boardroom connects with Shopify, Amazon Seller Central, QuickBooks Online, Xero, and advertising services including Google, Meta, TikTok, and Amazon Ads. It is designed for store owners and operators, e-commerce brands, and marketing agencies and accounting firms managing client data.
Learn more
BetterCommerce
BetterCommerce is a revolutionary commerce stack that redefines mid-market commerce with its advanced and flexible APIs. With a suite of composable modules, including Product Information Management (PIM), eCommerce, Content Management System (CMS), Order Management System (OMS), Analytics, and Customer Engagement (Engage), BetterCommerce provides end-to-end ecommerce solutions that empower hyper-scaling brands to thrive in a highly competitive market.
Our API-first approach allows seamless integration with your current tech stack, eliminating the need for complex third-party integrations. Whether you choose to implement individual modules or leverage the entire stack, BetterCommerce adapts to your unique business needs.
Learn more
Reaktion
Your #1 eCommerce profit optimization platform tailored to eCommerce merchants! We feed 1st party profit per sale data back into the marketing platforms (ex. Facebook Ads, Google Ads, Google Analytics etc.). Start optimizing based on pure profits (POAS) rather than revenue and avg. target ROAS. Sleep well at night knowing that you are making the most of your marketing budget, safely and profitably! We are also a full suite of eCommerce profitability growth tools. Full profit & loss dashboards, profit per order, customer lifetime analytics, track profit across marketing campaigns, products and customers, real-time insights and tips to take your store to the next level, and much more. We even offer a free profit tracking & expense management version.
Learn more
Connex
Connex is a comprehensive ecommerce integration solution that seamlessly connects sales, commerce, and accounting systems, offering both ready-made and custom solutions to streamline operations and enhance profitability. Its proprietary Rules Engine allows businesses to customize and automate data flow, providing accurate, real-time financial and inventory insights across multiple platforms. By reducing manual data entry and expediting order processing, Connex helps businesses cut payroll expenses and improve operational efficiency. The platform also offers a comprehensive analytics dashboard, enabling users to monitor sales and inventory, and make informed decisions to boost their bottom line. With the Connex mobile app for Android and iOS, business owners can conveniently monitor their sales on the go, ensuring seamless control and optimization of their operations.
Learn more
Pricing
Starting Price:
$49/month
Free Trial:
Free Trial available.
Integrations
Company Information
MerchantFlow
Founded: 2025
Australia
merchantflow.ai
Videos and Screen Captures
Other Useful Business Software
Ship Agents Faster
Gemini Enterprise Agent Platform lets you rapidly build, scale, govern and optimize production-ready agents grounded in your organization's data. The platform enables developers to build custom or pre-built agents for virtually any use case. New customers get $300 in free credits.
Product Details
Platforms Supported
Cloud
iPhone
iPad
Android
Training
Documentation
Support
Online