Related Products
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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About
Ultra Platform is a comprehensive solution designed to enhance conversion rates across mobile apps and websites by providing unified access to multiple inventory sources, including walled gardens. It enables businesses to extract maximum value from leads and accelerate growth through targeted deals, discounts, and rewards. Key features include UltraEdge, which allows precise audience targeting across various inventories such as walled gardens, direct app, and device partnerships, personalized outreach channels like WhatsApp and in-app messaging, cashback ecosystems, bid-driven social amplification, and diverse media resources. The platform offers multi-platform optimization, vertical-specific expertise, lower-funnel KPI optimization, full-funnel growth strategies, and AI-powered campaign intelligence for improved ROI. Additionally, it provides consolidated user acquisition management with customized recommendations and automated payouts.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Audience
Companies interested in a solution to boost customer engagement and conversion rates through targeted marketing strategies
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Support
Phone Support
Supported
24/7 Live Support
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Online
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
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API
Offers API
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API
Offers API
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Pricing
No information available.
Free Version
Not Supported
Free Trial
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Pricing
No information available.
Free Version
Not Supported
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Company InformationUltra Platform
India
ultraplatform.io
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Integrations
WhatsApp
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