SynTestC5i
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Related Products
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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About
SynTest is a cloud-based automated “Test and Learn” platform that helps organizations design, launch, and analyze in-market tests for marketing, advertising, and broader business strategies with speed, scale, and rigor. It enables users to build and execute experiments such as geo-tests for advertising effectiveness, new product tests, in-store pricing and promotion tests, and creative audience evaluations using guided, no-code workflows that go from data to decisions quickly. It applies the Nobel-recognized Synthetic Control methodology, which is designed to cope with noisy real-world test environments where ideal control groups are hard to find, and traditional methods are limited, allowing more accurate measurement of impact and performance even with imperfect data. SynTest’s automated approach accelerates test setup and execution, integrates real-world signals into experiment design, and delivers actionable insights to inform marketing and business decisions.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Audience
Marketing, analytics, and business strategy teams needing a tool to run reliable in-market tests to measure campaign and business initiative effectiveness quickly and at scale
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Company InformationC5i
Founded: 2001
United States
www.c5i.ai/syntest/
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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