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About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

About

Podscribe is an independent podcast and audio advertising measurement, attribution, verification, and analytics platform that helps advertisers, agencies, and publishers understand and prove the real impact of their audio ad campaigns across podcasts, streaming audio, CTV, and other hard-to-measure media by using pixel-based tracking, multi-touch attribution, and incrementality testing to connect ad exposure with conversions and lift ROI. It automates ad verification with AI-enabled airchecks and quality checks, confirms that ads ran as planned, and provides real-time dashboards with reach, frequency, geo, and audience insights so teams can optimize performance and make data-driven decisions without manual work. Podscribe also offers competitive intelligence and benchmarking tools, monthly industry rankings of top podcasts, publishers, and advertisers, and audience segment analysis powered by household-level data, enabling smarter media planning and audience discovery.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Audience

Advertisers, media agencies, and podcast publishers who need precise, independent analytics and attribution to measure, verify, and optimize podcast and audio advertising performance

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Company Information

Podscribe
Founded: 2016
United States
podscribe.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
Megaphone

Megaphone

Spotify
sMMMart AI

sMMMart AI

Salestube

Categories

Categories

Integrations

Acast
BetterHelp
DoorDash
Google Sheets
Microsoft Excel
Shopify
Wondery

Integrations

Acast
BetterHelp
DoorDash
Google Sheets
Microsoft Excel
Shopify
Wondery
Claim LiftLab and update features and information
Claim LiftLab and update features and information
Claim Podscribe and update features and information
Claim Podscribe and update features and information