Lexer vs. ONEcount Comparison


Lexer	ONEcount GCN Publishing, Inc.	+	+
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About Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.	About ONEcount is a customer data platform (CDP) that combines a full Audience Activation Toolsuite in one, tightly integrated stack. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. The system features AI/Machine Learning capabilities, aggregated Business Intelligence (BI) & Predictive dashboards, 150+ pre-built data visualizations, DExTr - ETL engine, a robust activation tool suite with forms, Landing page, pop-up Builder, segmentation and built-in on-site and off-site targeting capabilities, GAM/DFP integrations, Smart Paywalls, content gating, freemium metering, social and single sign-on abilities, and a host of other tools to enable cross-sell/upsell initiatives, increase conversions and create personalized 1-to-1 messaging.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Brands and retailers that want to use data to deliver personalized customer experiences	Audience Specialized in Publiishing, Media, Events & Associations. Any marketer, brand or company looking to unify disparate systems and action a 360-degree customer view.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $1,500 / mo.* ANALYZE: Starts at $1,500 /mo. ENGAGE: Starts at $2,500 /mo. MONETIZE: Starts at $3,500 /mo. Based on number of database records Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Lexer Founded: 2008 Australia lexer.io	Company Information GCN Publishing, Inc. Founded: 2011 United States www.one-count.com
Alternatives CudaText	Alternatives TransUnion TruAudience TransUnion
InsightSUITE First Insight	Lexer
Velocidi	Velocidi
Tulip	Adenty
Omneo View All	Omeda View All
Categories Audience Intelligence Supported Clienteling Supported Customer Data Platforms (CDP) Supported Identity Resolution Supported Marketing Analytics Supported Personalization Supported Predictive Analytics Supported Retail Analytics Supported Retail Intelligence Supported	Categories Audience Intelligence Supported Customer Data Platforms (CDP) Supported Data Management Supported Email Marketing Supported Identity Resolution Supported
Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Show More Features Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported	Audience Intelligence Features AI / Machine Learning Supported Audience Segmentation Supported Competitive Intelligence Not Supported Content Tracking Supported Data Visualization Supported Data-Driven Insights Supported Filters / Search Not Supported Image Recognition Not Supported Sentiment Analysis Not Supported Social Listening Not Supported Social Media Analytics Supported Trend Tracking Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Show More Features Data Management Features Customer Data Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Supported Data Quality Control Not Supported Data Security Not Supported Information Governance Supported Master Data Management Supported Match & Merge Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Supported CAN SPAM Compliance Not Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Not Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported
Integrations Facebook Supported LinkedIn Supported LiveRamp Supported Adestra Not Supported Bitly Supported Bombora Not Supported Cordial Supported Google Ad Manager Not Supported Google Ads Supported HubSpot Marketing Hub Not Supported InMoment Supported Klaviyo Supported Mailchimp Supported MyGuestlist Supported Salesforce Marketing Cloud Account Engagement Not Supported Swoogo Not Supported Vero Supported Xandr Not Supported commercetools Supported Show More Integrations View All 36 Integrations	Integrations Facebook Supported LinkedIn Supported LiveRamp Supported Adestra Supported Bitly Not Supported Bombora Supported Cordial Not Supported Google Ad Manager Supported Google Ads Not Supported HubSpot Marketing Hub Supported InMoment Not Supported Klaviyo Not Supported Mailchimp Not Supported MyGuestlist Not Supported Salesforce Marketing Cloud Account Engagement Supported Swoogo Supported Vero Not Supported Xandr Supported commercetools Not Supported Show More Integrations View All 23 Integrations
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