Kochava vs. VWO Testing Comparison


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About Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.	About Always Be Testing. Always Be Converting. Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT. Build your experiences, exactly the way you want, without writing a single line of code. For more than a decade, 1000s of growth leaders and CRO Experts have trusted VWO Editor to create and test experiences across millions of users, without ever involving a developer. Easily change the headline, CTA, images, or any other element on your page. Modify existing pages or create multiple variations of the same page. Make styling changes such as background color, font styles, and borders as well. Drag, move, resize, and hide options let you make layout changes like bringing a form or an offer to top of the fold. Unlimited undoes to fix your mistakes. Get an entire library of widgets to test with.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience User Acquisition Managers, App Marketers, Digital Marketers, and App Developers	Audience Web developers and marketers that want a comprehensive A/B testing solution
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing FREE Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less. Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU). Free Version Free Trial	Pricing $199 per month Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.5 / 5 features 4.0 / 5 design 3.8 / 5 support 4.2 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users. I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution. I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy. Everything is good. Cons I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked. Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match. The only other tab I use is analytics. It was confusing at first and could use some more clarity. Nothing.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Kochava Founded: 2011 United States www.kochava.com	Company Information Wingify Founded: 2009 India vwo.com/testing/
Alternatives WonderPush	Alternatives Intellimize
Singular	Optimal UX
AppsFlyer	Convert Experiences Convert.com
Trackier CloudStuff Technology Pvt Ltd	Optimizely One Optimizely
SplitMetrics Optimize SplitMetrics View All	AB Tasty View All
Categories AB Testing Campaign Management Click Fraud Consent Management Platforms Customer Data Platforms (CDP) Data Analysis Data Management GDPR Compliance Identity Resolution Link Management Tools Marketing Marketing Analytics Marketing Attribution Marketing Automation Marketing Planning Mobile App Analytics Mobile App Optimization Mobile Marketing Mobile Measurement Partners (MMP) Push Notifications Social Media Marketing Strategic Planning Subscription Management Web Analytics	Categories AB Testing eCommerce Personalization Feature Management Go-To-Market Mobile App Optimization Personalization
AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Show More Features Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Click Fraud Features Account Alerts Activity Monitoring IP Address Monitoring IP Blocking Keyword Tracking Refund Management Risk Assessment Time on Site Tracking Consent Management Platforms Features Additional Users / Permissions Automatic Cookie-Blocking CCPA Compliance CMS Integration Cookie Crawling Design/Branding Customization Fingerprinting GDPR Compliance IAB Compliance Reporting / Analytics Responsive Design Subdomains Compatibility Tag Manager Integration Whitelabel Solution Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Data Management Features Customer Data Data Analysis Data Capture Data Integration Data Migration Data Quality Control Data Security Information Governance Master Data Management Match & Merge GDPR Compliance Features Access Control Consent Management Data Mapping Incident Management PIA / DPIA Policy Management Risk Management Sensitive Data Identification Link Management Tools Features Backlink Management Brand Control Broken Link Discovery Campaign Management Channel Attribution Competitor Analysis Link Analytics Partner Management Ranking Monitoring Retargeting URL Shortener Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Marketing Attribution Features Attribution Modeling Audience Segmentation Conversion Tracking Cross-Channel Attribution Customer Journey Mapping Multi-Touch Attribution Predictive Analytics ROI Tracking Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Marketing Planning Features Budgeting & Forecasting Collaboration Flowchart Goal Setting / Tracking Marketing Calendar Media Planning Predictive Analytics Presentation Tools Project Tracking Spend Management Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Mobile Marketing Features Channel Attribution Contextual Targeting Coupons Email Marketing Engagement Monitoring In-App Marketing Location-Based Marketing Push Notifications Text Messaging Text-to-Win Push Notifications Features A/B Testing Analytics Campaign Segmentation Contextual Targeting Device Targeting Expiry Notifications Geo Targeting Mobile Notifications Notification Scheduling Visual Notifications Web Notifications Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Strategic Planning Features Budgeting & Forecasting Dashboard Goal Setting / Tracking Idea Management KPIs Modeling & Simulation Roadmapping Scenario Planning Scorecards Subscription Management Features Cancellation Management Discount / Coupon Management Dunning Management Enrollment Management Product Catalog Recurring Billing Revenue Recognition Revenue Recovery Tools Self Service Portal Subscription Plan Management Tax Management Trial Management Usage Tracking/Analytics Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking	AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor
Integrations Mixpanel AdMedia Adobe Audience Manager Adverity Apple Search Ads Apple iOS CallRail Digital Turbine Joomla! Liftoff MobileAction Pinterest Ads QuanticMind RevX Roku OS Snapchat Ads The Trade Desk X (Twitter) X Ads (Twitter Ads) Show More Integrations View All 96 Integrations	Integrations Mixpanel AdMedia Adobe Audience Manager Adverity Apple Search Ads Apple iOS CallRail Digital Turbine Joomla! Liftoff MobileAction Pinterest Ads QuanticMind RevX Roku OS Snapchat Ads The Trade Desk X (Twitter) X Ads (Twitter Ads) Show More Integrations View All 20 Integrations
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