Kochava vs. Linkrunner Comparison


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		Related Products TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website Admiral Admiral is the leading adblock revenue recovery platform for publishers and the pioneer of Visitor Relationship Management (VRM). Trusted by thousands of publishers and backed by more than a decade of recovery expertise, Admiral has helped publishers recover more than $100 million in adblock revenue across trillions of protected requests. Admiral pioneered Full Spectrum Adblock Recovery to address today's fragmented adblock landscape—from browser extensions and privacy browsers to VPNs, DNS and network-level blocking, dark traffic, and more resistant blockers. Instead of relying on a single recovery technique, Full Spectrum combines four core approaches: Full-Stack Recovery, Reinsertion, Server-side Protection, and Alternative Value Exchange. Publishers can use these approaches independently or together through Combo Recovery to maximize total adblock revenue. Full-Stack Recovery restores the publisher's complete advertising stack when possible, while reinsertion—including Acceptable Ads and proxy reinsertion—adds recovery opportunities for other blocker environments. Server-side protection extends coverage to more resistant blockers, while alternative value exchanges can convert adblocked visitors through subscriptions, registrations, email acquisition, donations, and other outcomes. Admiral's VRM platform provides the intelligence and orchestration behind Full Spectrum Recovery, enabling publishers to detect and measure blocked traffic, segment audiences, target recovery experiences, sequence offers, test approaches, and continuously optimize performance. Beyond adblock recovery, Admiral helps publishers maximize revenue recovery and revenue growth through subscriptions and paywalls, consent management, first-party data, registrations, email and social audience growth, donations, journey shaping, marketing automation, and AI-powered Visitor Copilot. One audience. Multiple recovery paths. More revenue recovered. 74 Ratings Visit Website Bluepear Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level. 67 Ratings Visit Website Hightouch Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse. 520 Ratings Visit Website Captain Compliance Captain Compliance is an all-in-one privacy management platform designed to simplify compliance with global data protection laws and new AI regulatory requirements. Our leading Consent Management Platform (CMP) allows businesses to effortlessly manage user consent and create customizable cookie banners. Our advanced Cookie Scanner automatically identifies and categorizes cookies on your website, ensuring ongoing compliance with a dynamic cookie policy. Our DSAR Portal streamlines data subject requests, while our AI Compliance tool monitors and adapts your practices based on evolving regulations and we even offer a virtual DPO and CPO if you need data privacy guidance. Additionally, our Hosted Privacy Policy generator automatically updates your privacy notices in real-time, keeping your policies aligned with the latest legal requirements. Captain Compliance provides the tools you need to protect user data and maintain regulatory compliance with ease at an affordable fee. 337 Ratings Visit Website D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 189 Ratings Visit Website Revaly Revaly is a Payment Performance Management platform designed to ensure that every legitimate transaction succeeds, protecting the recurring revenue businesses depend on. It uses exclusive issuer signals, network intelligence, and AI-powered optimization to maximize payment approvals across the entire lifecycle. By preventing avoidable failures at the first attempt and intelligently recovering declined payments, Revaly reduces involuntary churn and strengthens customer relationships. The platform continuously analyzes routing errors, behavioral patterns, and ecosystem signals to turn unpredictable payments into predictable revenue. Subscription-based companies rely on Revaly to lift approval rates and compound revenue growth without disrupting their existing billing stack. With over 100 integrations, the system fits seamlessly into current workflows while delivering measurable, long-term financial impact. 7 Ratings Visit Website Fraud.net Fraudnet's AI-driven platform empowers enterprises to prevent threats, streamline compliance, and manage risk in real-time. Our sophisticated machine learning models continuously learn from billions of transactions to identify anomalies and predict fraud attacks. Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet. 56 Ratings Visit Website Sage Intacct Sage Intacct is a premier cloud-based financial management software designed for growing businesses. It offers comprehensive features including core financials, accounts payable and receivable, cash management, and multi-entity consolidations. Sage Intacct's advanced modules cater to complex financial needs, ensuring scalability as your business grows. The software integrates seamlessly with other business applications, providing real-time financial and operational insights. Its user-friendly interface and customizable dashboards empower your team to adapt quickly and make data-driven decisions. Sage Intacct's robust reporting capabilities and automation of key financial processes help improve accuracy, efficiency, and compliance. Trusted by thousands of organizations, Sage Intacct streamlines financial operations, enhances visibility, and drives business growth. With award-winning customer support and continuous innovation, Sage Intacct is your partner. 8,791 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,400 Ratings Visit Website
About Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.	About Linkrunner is a mobile attribution platform that tracks the full user journey from ad click to in-app revenue across Meta, Google, TikTok, Apple Search Ads, and more. Built for app teams running 20K or 400K+ monthly installs, it unifies attribution and deep linking in a single SDK, so you don't need separate tools to measure campaigns and route users to the right in-app screen. Key capabilities include creative-level ROAS dashboards, automated revenue postbacks to ad networks, fraud detection, SKAN 4.0 configuration, and AI-powered anomaly detection. The SDK integrates in 2-4 hours across React Native, Flutter, iOS, and Android. Pricing is usage-based and transparent: 25,000 free attributed installs, then $0.012 to $0.007 per install. No seat limits, no export fees, no feature gates. Teams typically save 60-80% compared to legacy MMPs like AppsFlyer, Adjust, or Branch. Trusted by 100+ mobile apps across D2C, gaming, fintech, and ecommerce.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience User Acquisition Managers, App Marketers, Digital Marketers, and App Developers	Audience Performance marketing managers, growth leads, user acquisition managers, mobile marketing managers, or even technical founders responsible for app growth and paid campaign measurement. Organisations like mobile-first startups and scaleups at bootstrapped, seed, and Series A-B stages and active paid user acquisition budgets across Meta, Google, and TikTok also use Linkrunner in industries like D2C and eCommerce, mobile gaming, fintech, healthtech, edtech, astrology, mobility and ride-hailing, OTT and streaming, travel, dating, and marketplace apps.
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing FREE Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less. Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU). Free Version Supported Free Trial Supported	Pricing $0.01/install Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.5 / 5 features 4.0 / 5 design 3.8 / 5 support 4.2 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users. I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution. I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy. Everything is good. Cons I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked. Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match. The only other tab I use is analytics. It was confusing at first and could use some more clarity. Nothing.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Kochava Founded: 2011 United States www.kochava.com	Company Information Linkrunner Founded: 2025 India www.linkrunner.io
Alternatives WonderPush	Alternatives Grovs
Singular	Affise Affise Technologies
AppsFlyer	MyTracker
Trackier CloudStuff Technology Pvt Ltd	AppsFlyer
Adjust View All	Apptrove View All
Categories AB Testing Supported Ad Fraud Detection Supported Campaign Management Supported Click Fraud Supported Consent Management Platforms Supported Customer Data Platforms (CDP) Supported Data Analysis Supported Data Management Supported GDPR Compliance Supported Identity Resolution Supported Link Management Tools Supported Marketing Supported Marketing Analytics Supported Marketing Attribution Supported Marketing Automation Supported Marketing Planning Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Marketing Supported Mobile Measurement Partners (MMP) Supported Push Notifications Supported Social Media Marketing Supported Strategic Planning Supported Subscription Management Supported Web Analytics Supported	Categories Marketing Attribution Supported
Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Not Supported Surveys Not Supported Test Scheduling Not Supported Visual Editor Not Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Not Supported Multi-Campaign Supported Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Supported Refund Management Not Supported Risk Assessment Supported Time on Site Tracking Not Supported Consent Management Platforms Features Additional Users / Permissions Not Supported Automatic Cookie-Blocking Not Supported CCPA Compliance Supported CMS Integration Not Supported Cookie Crawling Not Supported Design/Branding Customization Not Supported Fingerprinting Not Supported GDPR Compliance Supported IAB Compliance Not Supported Reporting / Analytics Not Supported Responsive Design Not Supported Subdomains Compatibility Not Supported Tag Manager Integration Not Supported Whitelabel Solution Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Data Analysis Features Data Discovery Not Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Supported Text Analytics Not Supported Data Management Features Customer Data Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported Data Security Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Not Supported GDPR Compliance Features Access Control Not Supported Consent Management Supported Data Mapping Not Supported Incident Management Not Supported PIA / DPIA Not Supported Policy Management Not Supported Risk Management Not Supported Sensitive Data Identification Not Supported Link Management Tools Features Backlink Management Not Supported Brand Control Not Supported Broken Link Discovery Not Supported Campaign Management Supported Channel Attribution Supported Competitor Analysis Not Supported Link Analytics Supported Partner Management Supported Ranking Monitoring Not Supported Retargeting Supported URL Shortener Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Marketing Planning Features Budgeting & Forecasting Not Supported Collaboration Not Supported Flowchart Not Supported Goal Setting / Tracking Not Supported Marketing Calendar Not Supported Media Planning Supported Predictive Analytics Supported Presentation Tools Not Supported Project Tracking Not Supported Spend Management Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Not Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Not Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Not Supported Web Notifications Not Supported Social Media Marketing Features Analytics Not Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Not Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Not Supported Strategic Planning Features Budgeting & Forecasting Not Supported Dashboard Not Supported Goal Setting / Tracking Not Supported Idea Management Not Supported KPIs Supported Modeling & Simulation Not Supported Roadmapping Not Supported Scenario Planning Not Supported Scorecards Not Supported Subscription Management Features Cancellation Management Not Supported Discount / Coupon Management Not Supported Dunning Management Not Supported Enrollment Management Not Supported Product Catalog Not Supported Recurring Billing Not Supported Revenue Recognition Supported Revenue Recovery Tools Supported Self Service Portal Supported Subscription Plan Management Not Supported Tax Management Not Supported Trial Management Not Supported Usage Tracking/Analytics Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported
Integrations Amplitude Supported Apple Search Ads Supported Facebook Ads Supported Google Ads Supported Meta Ads Supported Mixpanel Supported Snapchat Ads Supported TikTok Ads Supported AppNext Supported ChannelMix Supported CleverTap Not Supported InMobi Supported Outbrain Supported Roku Advertising Supported Smartly.io Supported SpotX Supported Taboola Supported Walmart Connect Supported X Ads (Twitter Ads) Supported Yahoo DSP Supported Show More Integrations View All 97 Integrations	Integrations Amplitude Supported Apple Search Ads Supported Facebook Ads Supported Google Ads Supported Meta Ads Supported Mixpanel Supported Snapchat Ads Supported TikTok Ads Supported AppNext Not Supported ChannelMix Not Supported CleverTap Supported InMobi Not Supported Outbrain Not Supported Roku Advertising Not Supported Smartly.io Not Supported SpotX Not Supported Taboola Not Supported Walmart Connect Not Supported X Ads (Twitter Ads) Not Supported Yahoo DSP Not Supported Show More Integrations View All 13 Integrations
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