Kit

Kit

Kit (formerly ConvertKit)
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About

Kit, formerly known as ConvertKit, is an email-first operating system designed for creators aiming to build valuable businesses. It offers a comprehensive suite of tools, including email marketing, automation, landing pages, and audience management, enabling creators to effectively connect with their audiences and monetize their content. With features like the Creator Network for cross-promotion and an app store for seamless integrations, Kit streamlines business operations for creators across various platforms. Notable users include authors, podcasters, and entrepreneurs who leverage Kit to grow their subscriber base and enhance engagement. The platform provides scalable pricing plans, including a free tier for up to 10,000 subscribers, supporting creators at every stage of their journey.

About

Email & SMS marketing so good, it's boring. Omnisend is built for busy shop owners who have enough adventure in their ecommerce business already: one-click integration with the major ecommerce platforms, pre-made automations and templates, built-in AI on every plan, and award-winning 24/7 support in six languages. Connect ChatGPT or Claude to your account with Omnisend MCP and work from the chat instead. Switching? We move every list, flow, and template in five days, free. Join 150,000+ brands and see how refreshingly boring your marketing can be.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Online creators that need a powerful email marketing platform for creators

Audience

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$9 per month
Free Version Supported
Free Trial Supported

Pricing

$16.00/month
Omnisend offers three plans: Free, Standard, and Pro.

Free: 250 contacts, 500 emails and 500 web push notifications per month. Includes pre-built ecommerce workflows, segmentation with the AI segment builder, A/B testing, popups, landing pages, and 24/7 support.

Standard, from $16/month: Everything in Free, plus email volume at 12× your list size, unlimited web push, custom workflows, dynamic content blocks, Forms AI Assistant, and the option to remove Omnisend branding.

Pro, from $59/month: Everything in Standard, plus unlimited emails, SMS and MMS campaigns and automation, personalized product recommendations, and advanced reporting.

A dedicated Account Expert is available from $400/month on any paid plan.

*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.2 / 5
features 4.8 / 5
design 4.5 / 5
support 4.5 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.9 / 5
features 4.9 / 5
design 4.8 / 5
support 4.7 / 5

Pros & Cons from Real Users

Pros

  • One of the only large newsletter service providers who offer you the ability to use their physical address as your own. They will then virtually scan and email you anything you receive. A nice way to protect your privacy without paying for an additional service or PO Box. Once you're a paid user, it has some powerful tools for automating your email campaigns.
  • ConvertKit is a great, affordable alternative to the pricier programs such as Mailchimp, offering a way to connect with my readers.
  • Convertkit is a very productive email marketing tool. This platform is my favorite choice to connect with my clients. Analytics and reports are informative. It offers a quick campaign building.
  • This is a great program to use for automations and drip email campaigns. When you connect to your store it works great!

Cons

  • This is a very expensive service. ConvertKit costs even more than Mailchimp and far more than MailerLite. I know I said they give you a free virtual mail service above, but having your own PO Box would still come out cheaper. The interface is fairly difficult to learn how to use--much harder than MailerLite, for example.
  • Sadly, it doesn't offer as many bells and whistles as Mailchimp, but for the price, it's well worth it.
  • It worked great for me. Nothing to share about cons.
  • There's nothing that I dislike about it. Really like it.

Pros & Cons from Real Users

Pros

  • The user interface is intuitive and onboarding becomes easy for every marketing team. The functionality like delivery automation, contact management and personalized email content works fantastic. Detailed analytics on delivered emails. Simple process to customize the interface.
  • It has the ability to automatically send and resend campaign emails by adding preferred action. No coding-based, landing page, contact form building, or email interface customization is available. Easy to operate multi-digital marketing. Profile-based targeted marketing.
  • The best thing I liked is marketing automation. It auto-sends emails to new subscribers and also when the Omnisend algorithm finds users interested in purchase. The integration with the sales website is super easy. Generates minimal popup page.
  • Omnisend is a basic and easy to learn email marketing platform. The overall interface of Omnisend is well labeled, which makes really easy for new users to adapt. You can also schedule emails for different campaigns. Campaign analytics provides great information.
  • Omnisend brings in more professional email marketing builder than other casual tools. I can also create SMS marketing on the same platform. It adds auto-optimization to email, for a better view on a different platform. With Drip and event marketing.

Cons

  • I loved the Omnisend platform. No cons to share.
  • Overall, I had a great experience. Nothing to share about cons.
  • The report data is not informative. Also, take a long time to update.
  • User interest marketing doesn't perform as expected. It gives extra load in other campaigns.
  • The analytics needs more improvement for better real-time.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Kit (formerly ConvertKit)
Founded: 2013
United States
kit.com

Company Information

Omnisend
Founded: 2014
United Kingdom
www.omnisend.com

Alternatives

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp

Categories

Bulk Email Supported
Creator Economy Supported
Email Marketing Supported
Email Newsletter Supported

Categories

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Not Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Not Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Not Supported
Template Management Supported
WYSIWYG Email Editor Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

Email Template Design Features

A/B Testing Supported
Code From Scratch Supported
Drag & Drop Editing Supported
Image Library Supported
Import HTML Code Supported
Mobile-Friendly / Responsive Supported
Potential Issue Identification Not Supported
Premade Templates Supported
Proofing Not Supported
Reporting / Analytics Supported
Text Editor Supported
Theme Editor Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Not Supported
Dynamic Content Not Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Not Supported
Push Notifications Supported
Retargeting Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Not Supported
Triggered Emails Supported
Website Visitor Tracking Supported

Integrations

AppointmentCore Supported
Axis LMS Supported
Integry Supported
Interact Supported
KonnectzIT Supported
Lyftrondata Supported
MarketingBlocks Supported
OptiMonk Supported
Pabbly Connect Supported
Quickwork Supported
Raklet Supported
Shopify Supported
Stackreaction Supported
StarfishETL Supported
Uplup Supported
ViralSweep Supported
Wheelio Supported
WooCommerce Supported
Workers by Delos Supported
brandquiz Supported

Integrations

AppointmentCore Supported
Axis LMS Supported
Integry Supported
Interact Supported
KonnectzIT Supported
Lyftrondata Supported
MarketingBlocks Supported
OptiMonk Supported
Pabbly Connect Supported
Quickwork Supported
Raklet Supported
Shopify Supported
Stackreaction Supported
StarfishETL Supported
Uplup Supported
ViralSweep Supported
Wheelio Supported
WooCommerce Supported
Workers by Delos Supported
brandquiz Supported
Claim Kit and update features and information
Claim Kit and update features and information
Claim Omnisend and update features and information
Claim Omnisend and update features and information