Odyssey AttributionOdyssey
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Related Products
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About
JTracking is an AI-powered ad conversion tracking software designed to find, fix, and power accurate conversion data using automated server-side tracking that captures every conversion and sends it directly to major ad platforms, overcoming loss from ad blockers and browser privacy restrictions. It offers smarter Google Tag Manager tag management with richer, actionable insights and can boost return on ad spend with precise, comprehensive ad data reporting. It achieves up to 98% accuracy on key conversion events like purchases and enriches signals provided to platforms such as Meta, Google Ads, and GA4 with detailed user and product attributes. JTracking’s AI-powered event builder automatically identifies key user actions, generates standard or custom conversion events, and deploys client and server-side tags in minutes without coding. It enables easy setup and flexible management through GTM, maintains first-party server-side integration to keep data accurate and compliant.
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About
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital marketers, ad ops specialists, and growth teams who need accurate, AI-driven conversion tracking without complex technical setup and want to improve campaign performance
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Audience
eCommerce companies in need of a powerful Marketing Analytics solution
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Pricing
Free
Free Version
Free Trial
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Pricing
$250 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationJTracking
Founded: 2024
Singapore
www.jtracking.ai/
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Company InformationOdyssey
Founded: 2016
Netherlands
odysseyattribution.co
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
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Integrations
Facebook
Google Analytics
Shopify
Google
Google Ads
Google Tag Manager
Instagram
WooCommerce
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Integrations
Facebook
Google Analytics
Shopify
Google
Google Ads
Google Tag Manager
Instagram
WooCommerce
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