Opti-Behavior

Opti-Behavior

OptiUser
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About

Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how exactly people are using your site again. See exactly what users are looking for and how they use your site. Understand their mindset and increase your conversion rate. Discover where visitors are getting confused on your site and what's getting their attention. With Inspectlet's mature filtering capabilities, you'll be able to find exactly the visitors you're interested in watching. For example, selecting a few checkboxes will let you find videos of new visitors from AdWords that bought something on your site. Our funnel analysis tool can show you recordings of people that added something to their cart, but never proceeded to checkout. Slice and dice your data however you want.

About

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Session Recording solution for companies

Audience

WordPress sites

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$39 per month
Free Version Supported
Free Trial Not Supported

Pricing

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.5 / 5
support 4.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Inspectlet is the best software to get insights about the visitors on our webpage. It comes with a greatly designed interface that has its tools visually available to be used and it does a great job at recording sessions. Inspectlet has allowed me to take a deeper look at how our visitors interact with our page and have detailed insights on what’s happening, what are they more interested in, what aspects of our page they are not interested, what is confusing and what is helpful; it is a very broad software that has the right tools to study all these factors very deeply to gain enough knowledge to improve our customer experience on our website. I can see things like what they interact with through clicks, movement of the mouse on the screen, and more, which is a great helpful resource as I can sort out all these individual users and study them separately and together to gain more insight. Inspectlet has a powerful heatmap that covers everything on our page and studies where our visitors are looking, and what gains more interest to them upon entering our page, this is a great tool to understand the changes that we can do to our page in order to have more people successfully buy one of our products or sign to our newsletter, we can know if our products gain enough interest to them and create a well organized and thoughtful campaign in order to improve, thanks to this software’s analytics. Another aspect that I also like about Inspectlet is the fact that I have the power to test different versions of mockups for our page to see if they will do well or bad based on the past insights that I get from the screen recordings and the heatmaps, I can easily study everything and create reports that will help me understand if the changes being made will actually work the way I want them to or not and if not, what we can do to actually make something that will improve our customer experience.
  • Inspectlet offer very dynamic and interactive heat map solutions for websites which are very easy to understand and analyse, it offers split testing. The best part of Inspectlet is the ability to to segment the data and analyses based on different user group like return customers, new visitors, abandoned cart customers. Inspectlet is basically divided in three categories as session recordings, dynamic heatmaps, form analytics.

Cons

  • The lack of a permanent cloud saving option for screen recordings is very prominent on Inspectlet, the sessions can only be saved for a period of time and they will be deleted, which is honestly not a bad thing, but it’s also not a good thing if I want to gain access to past recordings in order to understand past behaviors, but I can’t because they are not saved automatically and permanently. I have also experienced many bugs while using this software, for example, I tend to experience bugs while watching recorded sessions, some of the sessions aren’t recorded very well so it creates missing information that is prevalent for us, or sometimes while sorting out the recorded sessions, it won’t actually show the filtered list and I have to try again. Another thing that has happened a few times while using this software is that the main page will take longer time than usual to load, and it is a bit annoying as I want a fast reliable software. Inspectlet is a great software that has the right tools to gain access to many important insights in our business, but it’s nowhere near perfect and it is still improving its tools.
  • Inspectlet is very interactive heat map and form analytics solution which is not easy to find with other platforms it helps a lot to redesign the forms so that you can increase the conversion.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Inspectlet
United States
www.inspectlet.com

Company Information

OptiUser
Founded: 2026
France
optiuser.com

Alternatives

Alternatives

Opti-Behavior

Opti-Behavior

OptiUser

Categories

Digital Analytics Supported
Heatmap Supported
Session Replay Supported

Categories

Heatmap Supported
Session Replay Supported

Heatmap Features

Behavioral Mapping Supported
Dashboard Supported
Dynamic Maps Not Supported
Element Analytics Not Supported
Embeddable Maps Not Supported
For Sales Not Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported
Website Analytics Not Supported

Heatmap Features

Behavioral Mapping Supported
Dashboard Supported
Dynamic Maps Supported
Element Analytics Supported
Embeddable Maps Not Supported
For Sales Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported
Website Analytics Supported

Session Replay Features

Eye Tracking Supported
Form Analytics Supported
Heatmaps Supported
Mouse Tracking Supported
Optimization Tools Supported
Session Recording Supported
Surveys Supported
User Experience Analysis Supported
User Feedback Supported
Visitor Segmentation Supported

Integrations

Astra Not Supported
Beaver Builder Not Supported
Contact Form 7 Not Supported
Convert Experiences Supported
Desktop.com Supported
Divi Not Supported
Elementor Not Supported
Forminator Not Supported
Freshpaint Supported
Hummingbird Not Supported
Jetpack for Wordpress Not Supported
Ninja Forms Not Supported
Oxygen Not Supported
Parsey Supported
Rippling Supported
Stackreaction Supported
VEVS Car Rental Software Supported
W3 Total Cache Not Supported
WPBakery Not Supported
WordPress Not Supported

Integrations

Astra Supported
Beaver Builder Supported
Contact Form 7 Supported
Convert Experiences Not Supported
Desktop.com Not Supported
Divi Supported
Elementor Supported
Forminator Supported
Freshpaint Not Supported
Hummingbird Supported
Jetpack for Wordpress Supported
Ninja Forms Supported
Oxygen Supported
Parsey Not Supported
Rippling Not Supported
Stackreaction Not Supported
VEVS Car Rental Software Not Supported
W3 Total Cache Supported
WPBakery Supported
WordPress Supported
Claim Inspectlet and update features and information
Claim Inspectlet and update features and information
Claim Opti-Behavior and update features and information
Claim Opti-Behavior and update features and information