Robyn

Robyn

Meta
+
+

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About

The platform provides you with the tools to uncover the causality behind your marketing activities with no need for user-level data. If your advertising is always on, your measurement should also be always on. Identify the incremental value across digital advertising channels, TV, influencers. Isolate bid changes which lead to no additional traffic. Find marketing activities which cannibalize on your organic user base or across paid marketing. INCRMNTAL works for the marketer. We don’t make the marketer work. Our platform uses the marketing data to perform on-going measurements while campaigns and channels run uninterrupted. Old School Incrementality measurement forced you to stop your campaigns in a country or create a control group. Our platform doesn’t need you to do anything different to show you if your activity is incremental or not.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Incrementality measurement software for advertisers

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

INCRMNTAL
Founded: 2020
Israel
incrmntal.com

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

Categories

Categories

Integrations

Facebook
Adjust
Amazon
Amazon S3
AppsFlyer
Branch
Clarisights
Facebook Ads
Funnel
Google Cloud BigQuery
Google Drive
Google Sheets
Instagram Ads
Kochava
Meta Pixel
Salesforce Marketing Cloud Intelligence
Singular
TikTok
Unity
X (Twitter)

Integrations

Facebook
Adjust
Amazon
Amazon S3
AppsFlyer
Branch
Clarisights
Facebook Ads
Funnel
Google Cloud BigQuery
Google Drive
Google Sheets
Instagram Ads
Kochava
Meta Pixel
Salesforce Marketing Cloud Intelligence
Singular
TikTok
Unity
X (Twitter)
Claim INCRMNTAL and update features and information
Claim INCRMNTAL and update features and information
Claim Robyn and update features and information
Claim Robyn and update features and information