Hootsuite vs. SM2 Comparison


Hootsuite	SM2 Social Data Intelligence	+	+
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About Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.	About SM2 is the foundation of the suite. Capturing social data from hundreds of thousands of social and digital media sources across the globe in real-time, SM2 maintains a rolling 3-years of historical social data. SM2 enables you to specify which conversations you want to monitor and analyze using our powerful search engine. A variety of pre-built reports show volume trends, share of voice across media types (social networks, blogs, news, reviews, forums and message boards), sentiment, top authors, countries, languages, and demographic data including gender and age. Powerful Boolean search queries and sophisticated ad/spam detection ensure highly relevant search results. Able to create language-specific searches in 48 languages. An ensemble-based sentiment detection algorithm can be tuned to optimize results for how customers speak in different languages and industries.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Brands of all sizes that need a powerful social media management platform	Audience Businesses searching for a Social Media Monitoring solution
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hootsuite Founded: 2008 Canada www.hootsuite.com	Company Information Social Data Intelligence socialdataintelligence.com/services/
Alternatives Brandwatch	Alternatives TrendSights
Postly Postly Technologies, Inc.	Notified Social Listening & Media Monitoring Notified
DirectLync	Wynyard Social Media Analyzer Wynyard Group
Sprout Social	Crowdsense
Agorapulse View All	Mediatoolkit View All
Categories Go-To-Market Reputation Management Social Listening Social Media Advertising Social Media AI Agents Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring Social Media Schedulers	Categories Social Media Monitoring
Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking Show More Features Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling	Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking
Integrations Beam AI Bulkly Bynder Causal CommandPost Dubb GrowthHackers Workflow Instagram Jira Service Management Mailchimp Metaflow AI Microsoft Dynamics 365 Marketing Newslit Pexels Social Media Hammer SurveyMonkey Taggbox Ticketsauce YouTube e2s Connect Show More Integrations View All 171 Integrations	Integrations Beam AI Bulkly Bynder Causal CommandPost Dubb GrowthHackers Workflow Instagram Jira Service Management Mailchimp Metaflow AI Microsoft Dynamics 365 Marketing Newslit Pexels Social Media Hammer SurveyMonkey Taggbox Ticketsauce YouTube e2s Connect Show More Integrations
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