Hootsuite vs. Metricool vs. Sprout Social Comparison


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			Related Products Birdeye irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR. 4,950 Ratings Visit Website Odoo Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible. 1,641 Ratings Visit Website Admiral Admiral's Visitor Relationship Management (VRM) platform drives visitor relationships and revenue for news and media publishers. The solution combines subscriptions & paywalls, consent mgmt, adblock recovery, email and social growth tools, authentication, a first-party data engine, and more. Admiral delivers the right offer, at the right time, at every visitor touchpoint. No code is required, with a one-tag install, and amazing support. Admiral VRM delivers: -Adblock revenue recovery -Paywall and paid subscription management, -Registration wall and building first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Donation campaigns, -GDPR and GPP Privacy Consent Management, CMP Admiral’s analytics dashboards, journey builders, segmentation, and targeting, all help publishers reach business objectives. Admiral is an Inc 5000 Company 65 Ratings Visit Website AI Video Cut AI Video Cut is a free tool that transforms lengthy videos into engaging short clips suitable for platforms like YouTube Shorts, TikTok, and social media ads. Leveraging AI-driven prompts, it offers ready-to-use templates and customizable options to create captivating trailers, product highlights, and instructional content. Features include smart cropping with face detection, various caption styles, and support for multiple languages, ensuring content is optimized for diverse audiences. Users can export videos in different aspect ratios and lengths to suit various platforms and audience preferences. AI Video Cut caters to content creators, digital marketers, social media managers, e-commerce businesses, event planners, and podcasters aiming to enhance their video content efficiently. 1 Rating Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,148 Ratings Visit Website Adzooma Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple. 254 Ratings Visit Website Ecwid Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app, you can manage your marketing, merchandising, and sales - any time, anywhere. 1,028 Ratings Visit Website Submittable Submittable powers you with tools to launch, manage, measure, and grow your social impact programs, locally and globally. From employee giving, volunteering, and corporate social responsibility programs to grants, awards and scholarships, we partner with you so you can start making a difference, fast. The start-to-finish platform makes your workflow smarter and more efficient, leading to better decisions and bigger impact. Easily report on success, and learn for the future—Submittable is flexible and powerful enough to grow alongside your programs. Submittable has the tools you need for your social impact programs, from community investment to employee engagement. Submittable has powered over 145,000 social impact programs, receiving nearly 25 million applications. Teams save an average of 3.4 hours per week per admin and 2.6 hours per week per reviewer, and over half of Submittable customers launch in 14 days or less—no wonder 95% of customers report they are happy. 670 Ratings Visit Website Sendbird Sendbird is the omnichannel AI agent platform enterprises choose to elevate customer experience, by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. Combining omnichannel AI and a battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Sendbird’s AI-powered customer service platform helps businesses deliver scalable, omnichannel support through intelligent AI agents. These agents work seamlessly across channels like mobile apps, web, SMS, and social media, providing instant and proactive assistance to customers 24/7. With the ability to integrate into existing customer support tools, the platform enhances resolution rates, reduces response times, and improves customer experience by offering a unified view of all interactions. 164 Ratings Visit Website RallyFuel RallyFuel connects college athletes with fans and brands through verified NIL (Name, Image, Likeness) deals. Our platform streamlines the entire NIL process - from deal discovery and negotiation to compliance and payment processing. Athletes can monetize their personal brand through fan interactions, autographs, appearances, social media campaigns, and brand partnerships. Fans get authentic connections with their favorite college athletes through transparent, NCAA-compliant transactions. Key features: - Verified athlete profiles - Secure payment processing - NCAA compliance tools - Deal templates and contracts - Performance analytics - Direct fan-to-athlete marketplace Built for the new era of college sports, RallyFuel ensures every transaction is transparent, compliant, and beneficial for athletes, fans, and institutions. 1 Rating Visit Website
About Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.	About Analyze, manage and grow your digital presence. Review your metrics, plan your content and easily manage your online ad campaigns. Simplify and organize your daily tasks from only one tool. Avoid getting lost amongst the scattered data on different platforms. Metricool unifies the data from your web, social networks and online ads so it’s easy for you to check them, make the right decisions and improve your strategy.	About Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Brands of all sizes that need a powerful social media management platform	Audience Social media professionals	Audience Agencies and businesses of all sizes that want to improve the value and ROI they get from social media
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Free Trial	Pricing $18 per month Free Version Free Trial	Pricing $199/seat/month Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.4 / 5 ease 4.6 / 5 features 4.2 / 5 design 4.5 / 5 support 4.3 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hootsuite Founded: 2008 Canada www.hootsuite.com	Company Information Metricool Founded: 2015 Spain metricool.com	Company Information Sprout Social Founded: 2010 United States www.sproutsocial.com
Alternatives Brandwatch	Alternatives Sprout Social	Alternatives Podium
Postly Postly Technologies, Inc.	dopost	SurveySparrow
DirectLync	GoPost	Brandwatch
Sprout Social	Sociality.io Sociality.io Limited	Hootsuite
OwlyGPT Hootsuite View All	Union Metrics View All	Dash Social View All
Categories Reputation Management Social Listening Social Media Advertising Social Media AI Agents Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring Social Media Schedulers	Categories Social Media Analytics Tools	Categories AI Influencer Marketing AI Social Media Post Generators Brand Monitoring Employee Advocacy Influencer Marketing Reputation Management Sentiment Analysis Social Listening Social Media AI Agents Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring Social Media Schedulers Social Networking
Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Show More Features Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking	Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection	Show More Features Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking
Integrations Facebook Instagram X (Twitter) Acquia DAM (Widen) ClickDesk Do Some Good Freshdesk Google Ads Infodesk LoginRadius MediaValet Microsoft OneDrive Nimble ReviewInc Stackreaction Tability TrendSpottr Workona WriterAccess Show More Integrations View All 170 Integrations	Integrations Facebook Instagram X (Twitter) Acquia DAM (Widen) ClickDesk Do Some Good Freshdesk Google Ads Infodesk LoginRadius MediaValet Microsoft OneDrive Nimble ReviewInc Stackreaction Tability TrendSpottr Workona WriterAccess Show More Integrations View All 10 Integrations	Integrations Facebook Instagram X (Twitter) Acquia DAM (Widen) ClickDesk Do Some Good Freshdesk Google Ads Infodesk LoginRadius MediaValet Microsoft OneDrive Nimble ReviewInc Stackreaction Tability TrendSpottr Workona WriterAccess Show More Integrations View All 39 Integrations
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