Related Products
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About
With the amount of data generated in today’s world, advertisers, ad agencies and publisher networks alike must rely on the right set of tools to accurately aggregate, analyze and organize this BIG DATA. With HitPath software, clients can properly attribute the various touchpoints of all their marketing efforts to evaluate measurable customer engagements. Employ a comprehensive and intelligent set of tools and reports to run an efficient and streamlined network operation. Maintain the proper compliance chain and protect your brand while properly tracking all your sales. Utilize our Agency Managed Services to offer your clients the right attribution tracking solution. We understand the market’s sudden shifts, and we’re constantly developing processes relevant to those changes. One size does NOT fit all; HitPath software has proven to be flexible enough to adapt to the needs of even the most demanding clients, while never compromising on what gave us our best of breed reputation to date.
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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Brands, companies and businesses in need of a multi-channel tracking platform
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Audience
Digital advertisers
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
1500€/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationHitPath
www.hitpath.com
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Alternatives |
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Categories |
Categories |
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Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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Integrations
AT Internet
AnyTrack
Awin
Connexity
Daisycon
Facebook
Google Marketing Platform
Google Sheets
Instagram
LinkedIn
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Integrations
AT Internet
AnyTrack
Awin
Connexity
Daisycon
Facebook
Google Marketing Platform
Google Sheets
Instagram
LinkedIn
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