HitPath vs. TrackAd Comparison


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About With the amount of data generated in today’s world, advertisers, ad agencies and publisher networks alike must rely on the right set of tools to accurately aggregate, analyze and organize this BIG DATA. With HitPath software, clients can properly attribute the various touchpoints of all their marketing efforts to evaluate measurable customer engagements. Employ a comprehensive and intelligent set of tools and reports to run an efficient and streamlined network operation. Maintain the proper compliance chain and protect your brand while properly tracking all your sales. Utilize our Agency Managed Services to offer your clients the right attribution tracking solution. We understand the market’s sudden shifts, and we’re constantly developing processes relevant to those changes. One size does NOT fit all; HitPath software has proven to be flexible enough to adapt to the needs of even the most demanding clients, while never compromising on what gave us our best of breed reputation to date.	About TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Brands, companies and businesses in need of a multi-channel tracking platform	Audience Digital advertisers
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing 1500€/month Basic Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 5.0 / 5 support 4.5 / 5 Read all reviews
	Pros & Cons from Real Users Pros All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback. The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered. At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity. Cons At the beginning, you need to set aside some time to configure the tool for your own needs. The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront. We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information HitPath www.hitpath.com	Company Information TrackAd Founded: 2015 France www.trackad.ai/
Alternatives Everflow	Alternatives SegmentStream
TrackingDesk	WorkMagic
Income Access	ROIVENUE ROIVENUE™
Rakuten LinkShare Rakuten Advertising	Forvio
AiTrillion View All	CPV Lab Pro View All
Categories Affiliate Supported Campaign Management Supported	Categories Campaign Management Supported Marketing Analytics Supported Marketing Attribution Supported
	Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Show More Features Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Not Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Not Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported
Integrations AT Internet Not Supported Adobe Analytics Not Supported Anura.io Supported AnyTrack Supported Awin Not Supported Connexity Not Supported Criteo Not Supported Daisycon Not Supported Eulerian Not Supported Facebook Not Supported Google Analytics Not Supported Google Marketing Platform Not Supported Kelkoo Group Not Supported Rakuten LinkShare Not Supported Snapchat Not Supported Telegram Not Supported Tradedoubler Not Supported Tripadvisor Not Supported YouTube Not Supported trivago Not Supported Show More Integrations View All 4 Integrations	Integrations AT Internet Supported Adobe Analytics Supported Anura.io Not Supported AnyTrack Not Supported Awin Supported Connexity Supported Criteo Supported Daisycon Supported Eulerian Supported Facebook Supported Google Analytics Supported Google Marketing Platform Supported Kelkoo Group Supported Rakuten LinkShare Supported Snapchat Supported Telegram Supported Tradedoubler Supported Tripadvisor Supported YouTube Supported trivago Supported Show More Integrations View All 32 Integrations
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