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About

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

About

Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand. Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter. Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence. Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform. Analyse and compare the results between test participants and tasks and create charts based on your selected metrics such as Taps and fixations. See the results from the moment each test participant completes and uploads their results.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products

Audience

Smartphone eye tracking solution that helps companies with UX and market research

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$59/test
Free Version Not Supported
Free Trial Not Supported

Pricing

€100 per test
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Highlight
Founded: 2020
United States
www.letshighlight.com

Company Information

Oculid
Founded: 2018
Germany
www.oculid.com

Alternatives

Alternatives

GazeInsight

GazeInsight

GazeRecorder
SmartGaze

SmartGaze

ParallelDots

Categories

Market Research Supported

Categories

Eye Tracking Supported
Market Research Supported
UX Supported

Integrations

No info available.

Integrations

No info available.
Claim Highlight and update features and information
Claim Highlight and update features and information
Claim Oculid and update features and information
Claim Oculid and update features and information