Related Products
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About
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry-leading efficiency, accuracy and performance.
With in-game ads, brands can harness the power of a diverse and engaged global audience to capture consumer attention.
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About
Tap Native is a health-focused native advertising and content discovery platform that integrates advertising units directly into the editorial content of hundreds of premium health, medical, and wellness websites where consumers and healthcare professionals engage online. It enables healthcare marketers to reach health-conscious consumers or authenticated healthcare professionals with contextual placements using proprietary targeting systems such as Drug & Condition Match Targeting® and NPI-based audience selection, helping improve engagement, conversions, and campaign performance. Tap Native supports in-content placements and geo-targeting, offers real-time analytics and optimization tools through its dashboard to track impressions, clicks, conversions, and audience behavior, and can retarget visitors to reinforce messaging and grow ROI.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Advertising agencies and campaign managers interested in a lead management solution to optimize their campaigns
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Audience
Healthcare and wellness marketers and publishers who want to deliver highly relevant native advertising to consumers and healthcare professionals within premium health-related content
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationGumGum
Founded: 2007
United States
www.gumgum.com
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Company InformationTap Native
Founded: 2017
United States
tapnative.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Content Marketing Features
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
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