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About

GuideSpark is the leader in change communications guiding over 1,000 enterprise customers to business success by changing the hearts and minds of employees. GuideSpark Communicate Cloud® drives organizational change with communication journeys, targeted experiences that reach, engage and change employee behavior to achieve your critical business goals. Manage, measure and scale your internal communications effectiveness with GuideSpark.

About

Tractivity is Europe's leading stakeholder relationship management software for government, the public sector and regulated industries: one secure system for every stakeholder record, interaction, consultation and commitment. Teams map stakeholders by influence, interest, location and sentiment, run public consultations, surveys, events and email from the same database, and log every call, meeting, email, issue and commitment against the right record, so the audit trail builds as you work. More than 150 pre-built reports and configurable dashboards turn those records into evidence for boards, regulators and inquiries. Security is built in: ISO 27001:2022, Cyber Essentials Plus, NHS DSPT, and on G-Cloud since G-Cloud 11 (2019), hosted on Microsoft Azure in the UK or the EU (Ireland), with US and other regions available. 100+ named clients across ten sectors. From £9,495 a year for the Tractivity SRM licence, plus £500 per additional user.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Enterprises

Audience

Government departments, local authorities, NHS bodies and other public-sector teams, plus energy, utilities, transport and infrastructure organisations, that need a secure, auditable record of stakeholder engagement and public consultation.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

£9495
Annual subscription, all modules included.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 4.5 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • - Outlook integration - Organised Platform - User friendly - Use of Templates for emails - Bilingual platform - Caters to each and every customer - bespoke - ability to attach emails as an activity
  • Tractivity is an outstanding platform for managing stakeholder engagement. It brings all interactions, contacts and communications into one secure, central place, making it easy for teams to stay aligned and informed. The system is intuitive, reliable and built for organisations that need clarity, accountability and strong relationship management. Reporting is fast, data is consistent and nothing gets lost in spreadsheets or inboxes. It genuinely helps teams work smarter and deliver better outcomes.

Cons

  • - Events feature basic compared to Eventbrite - which is free to use
  • I haven’t really come across anything I dislike about the product. It’s more a case of learning new features as I go, which is straightforward enough. One thing that would make life even easier is the introduction of dynamic mailing lists so distribution groups stay automatically updated as contacts change. I understand this is planned for mid‑2026, so I’ll be keeping an eye out for that functionality.development for mid-2026 so I'll keep my eye out for that functionality!

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

GuideSpark
Founded: 2008
United States
www.guidespark.com

Company Information

Tractivity
Founded: 1997
United Kingdom
www.tractivity.co.uk

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StakeTracker

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Categories

Categories

Employee Communication Tools Features

Activity / News Feed Not Supported
Audio / Video Conferencing Not Supported
Blogs Not Supported
Chat / Messaging Not Supported
Employee Directory Not Supported
Event Calendar Not Supported
File Sharing Not Supported
Knowledge Management Not Supported
Newsletter Management Not Supported
Surveys & Feedback Supported

Employee Engagement Features

Benchmarking Not Supported
Cultural Alignment Supported
Employee Awards Not Supported
Employee Guides Supported
Employee Recognition Not Supported
Feedback Management Not Supported
Goal Management Not Supported
Health & Wellness Programs Not Supported
Performance Management Not Supported
Pulse Surveys Not Supported

Internal Communications Features

App Integration Not Supported
Blogs Not Supported
Chat/Messaging Not Supported
Email Management Supported
Employee Directory Not Supported
Event Calendar Not Supported
Newsletter Management Not Supported
Photo Gallery Not Supported
Social Sharing Not Supported
Survey Management Not Supported
Telephony Not Supported
Video Chat Not Supported
Voice Chat Not Supported

Employee Communication Tools Features

Activity / News Feed Not Supported
Audio / Video Conferencing Not Supported
Blogs Not Supported
Chat / Messaging Not Supported
Employee Directory Not Supported
Event Calendar Supported
File Sharing Supported
Knowledge Management Not Supported
Newsletter Management Supported
Surveys & Feedback Supported

Employee Engagement Features

Benchmarking Not Supported
Cultural Alignment Not Supported
Employee Awards Not Supported
Employee Guides Not Supported
Employee Recognition Not Supported
Feedback Management Supported
Goal Management Supported
Health & Wellness Programs Not Supported
Performance Management Supported
Pulse Surveys Supported

Internal Communications Features

App Integration Not Supported
Blogs Not Supported
Chat/Messaging Not Supported
Email Management Supported
Employee Directory Supported
Event Calendar Supported
Newsletter Management Supported
Photo Gallery Not Supported
Social Sharing Not Supported
Survey Management Supported
Telephony Not Supported
Video Chat Not Supported
Voice Chat Not Supported

Customer Engagement Features

Analytics Supported
Churn Management Not Supported
Communication Management Supported
Community Management Supported
Content Syndication Not Supported
Feedback Collection Supported
Gamification Not Supported
Live Chat Not Supported
Video Content Supported

Public Relations Features

Article Author Database Not Supported
Auto-Update Media Lists Not Supported
Campaign Management Supported
Clippings Management Not Supported
Communications Calendar Supported
Contact Management Supported
Digital Asset Management Supported
Direct Mail Management Not Supported
Email Distribution Supported
Press Monitoring Not Supported
Press Release Builder Not Supported

Stakeholder Relationship Management Features

Community Investment Tracking Not Supported
Stakeholder Assessment Supported
Stakeholder Commitments Management Supported
Stakeholder Complaint Management Supported
Stakeholder Consultation Tracking Supported
Stakeholder Engagement Supported
Stakeholder Grievance Management Supported
Stakeholder Information Management Supported
Stakeholder Issues Management Supported
Stakeholder Mapping Supported

Integrations

Microsoft Teams Supported
Google Maps Not Supported
Microsoft Excel Supported
Microsoft Outlook Not Supported
Microsoft Power BI Not Supported
Slack Supported
Workday HCM Supported

Integrations

Microsoft Teams Supported
Google Maps Supported
Microsoft Excel Not Supported
Microsoft Outlook Supported
Microsoft Power BI Supported
Slack Not Supported
Workday HCM Not Supported
Claim GuideSpark and update features and information
Claim GuideSpark and update features and information
Claim Tractivity and update features and information
Claim Tractivity and update features and information