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About

Designers, researchers, product managers, and marketers use Great Question to build panels, schedule interviews, send incentives and share insights. Build a panel of engaged customers so you can quickly get answers to your great question. Import, invite, and filter to find your perfect match. Easily integrate or use our research calendar to schedule interviews. Launch surveys and prototype tests in minutes rather than hours. Turn interviews and survey results into consumable reports with tags, clips, highlights, and results. Share insights for anyone to view. Talking to your customers to truly understand them, and get feedback on what you're creating is the basic building block of building something truly great. Most companies today aren't set up with the systems and processes to make customer research a part of their decision-making processes. We're a small but mighty team of experienced product managers, designers, engineers, and entrepreneurs.

About

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses and companies in search of a solution to conduct qualitative customer research

Audience

R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$49 per month
Free Version
Free Trial

Pricing

$59/test
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Great Question
United States
greatquestion.co

Company Information

Highlight
Founded: 2020
United States
www.letshighlight.com

Alternatives

Alternatives

CMNTY Platform

CMNTY Platform

CMNTY Corporation

Categories

Categories

Market Research Features

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Prototyping Features

Animation
Collaboration
Drag & Drop
Software Prototyping
Templates
UI Prototyping
Usability Testing
UX Prototyping
Version Control

UX Features

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Integrations

Auth0
Brex
Calendly
Draft
Google
Google Calendar
Google Meet
HoneyBook
Linktree
Microsoft 365
Salesforce
Segment EDI Platform
Slack
Tremendous
Vero
Zapier
Zoom

Integrations

Auth0
Brex
Calendly
Draft
Google
Google Calendar
Google Meet
HoneyBook
Linktree
Microsoft 365
Salesforce
Segment EDI Platform
Slack
Tremendous
Vero
Zapier
Zoom
Claim Great Question and update features and information
Claim Great Question and update features and information
Claim Highlight and update features and information
Claim Highlight and update features and information