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About

Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team.

About

Get more conversions with Unbounce landing pages. Build, launch, and optimize custom landing pages for any campaign—without developers or tech bottlenecks. Drive more leads and revenue from any web page by showing targeted popups and sticky bars to specific users. Completely avoid tech bottlenecks; any member of your team can build, launch, and optimize Unbounce landing pages, popups, and sticky bars. Easily recreate any mockup or brand concept. Build from scratch, or start from our gallery of fully customizable templates. Use the Unbounce drag and drop builder to accelerate your landing page production process, and build high-converting popups and sticky bars in minutes. Publish landing pages to WordPress, integrate with Google Analytics, and automatically pass leads to almost any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that want to optimize their websites for better conversions and customer experience

Audience

Brands, agencies, and retailers that want a powerful landing page platform to convert visitors

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Supported
Free Trial Not Supported

Pricing

$72 per month
Sign up through the link above and receive 20% off your first 3 months or an annual plan with Unbounce.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 5.0 / 5
design 4.5 / 5
support 4.5 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.5 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • It has all the tools I need for optimization my business processes. Works pretty fast and gives the most accurate information.
  • It's very easy to deploy and implement on any website. It helps to optimize and give the best user experience for website visitors. Google Analytics integration supports gives easy to analyze user behavior.

Cons

  • Some features don't have detailed statistics about some things.
  • Overall it's an outstanding optimizer tool.

Pros & Cons from Real Users

Pros

  • - View page view and conversion analytics - Perform A/B test of site to get the best conversion rate - Easily customizable without coding - Easily export leads - Receive email notifications to multiple email addresses when a new lead comes in
  • It's very easy to deploy and helps to create as per the required interface. Very easy for newcomers, no coding required. Pre-built templates and helps to increase conversion rates.

Cons

  • - Difficult to track conversions of google ads you send to the landing page as the confirmation "page" is a pop-up and not a separate link. I resolved this by making a new page the submission links to, however it's not ideal.
  • Overall it's an outstanding tool.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Google
Founded: 1998
United States
marketingplatform.google.com/about/optimize/

Company Information

Unbounce
Founded: 2009
Canada
unbounce.com

Alternatives

Alternatives

Optimizely One

Optimizely One

Optimizely
Beefree

Beefree

BEE Content Design, Inc.

Categories

AB Testing Supported
Personalization Supported

Categories

AB Testing Features

Audience Targeting Not Supported
Campaign Segmentation Not Supported
Funnel Analysis Not Supported
Heatmaps Not Supported
Landing Pages / Web Forms Supported
Multivariate Testing Not Supported
Split Testing Not Supported
Statistical Relevance Analysis Not Supported
Surveys Not Supported
Test Scheduling Not Supported
Visual Editor Not Supported

Email Marketing Features

A/B Testing Not Supported
Artificial Intelligence Not Supported
Auto-Responders Not Supported
CAN SPAM Compliance Not Supported
Customer Surveys Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Event Triggered Email Not Supported
Image Library Not Supported
Landing Pages/Web Forms Supported
Mailing List Management Not Supported
Mobile Optimized Emails Not Supported
Reporting/Analytics Not Supported
Subscriber Management Not Supported
Template Management Not Supported
WYSIWYG Email Editor Not Supported

Landing Page Features

A/B Testing Supported
Analytics Supported
Drag & Drop Supported
Form Creation Supported
Real Time Editing Supported
Responsive Supported
SEO Management Supported
Templates Supported

Integrations

Rambox Supported
AdRoll Not Supported
Adobe Marketo Engage Not Supported
Agile CRM Not Supported
Brevo Not Supported
Constant Contact Not Supported
Crowdin Not Supported
Elfsight Not Supported
GleanQuote Not Supported
Google Workspace Supported
Hexowatch Not Supported
Integry Not Supported
LiveChat Not Supported
Mailjoy Not Supported
Microsoft Clarity Not Supported
Mouseflow Not Supported
Proof Pulse Not Supported
ProveSource Not Supported
Shift Not Supported
Smartlook Not Supported

Integrations

Rambox Supported
AdRoll Supported
Adobe Marketo Engage Supported
Agile CRM Supported
Brevo Supported
Constant Contact Supported
Crowdin Supported
Elfsight Supported
GleanQuote Supported
Google Workspace Not Supported
Hexowatch Supported
Integry Supported
LiveChat Supported
Mailjoy Supported
Microsoft Clarity Supported
Mouseflow Supported
Proof Pulse Supported
ProveSource Supported
Shift Supported
Smartlook Supported
Claim Google Optimize and update features and information
Claim Google Optimize and update features and information
Claim Unbounce and update features and information
Claim Unbounce and update features and information