Google MeridianGoogle
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Related Products
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About
Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.
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About
No-Code enterprise AI platform that turns raw data into improved business decisions. When searching for useful data in vast data lakes, spurious correlations pollute the results, leading to signals that organizations cannot trust. causaLake intelligently uncovers the most valuable data for a given use case, it is the only technology capable of penetrating beneath correlated signals in similar datasets and identifying causal drivers. Causal AI models represent how systems function, from economies to businesses to biological systems. They are truly trustworthy and transparent, combining the best of human knowledge and AI. causaLab is the most powerful causal model discovery technology. The point of AI isn’t just to predict the future, it’s to shape it. To make high-quality decisions, AI needs to understand human context and organizations’ goals and constraints. We pioneered decisionOS to bridge the gap between predictions and decisions.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI
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Audience
Companies in search of a no-code AI platform to turn raw data into improved business decisions
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationGoogle
Founded: 1998
United States
developers.google.com/meridian
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Company InformationcausaLens
United Kingdom
www.causalens.com/causal-decision-making-ai-platform/
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Alternatives |
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Categories |
Categories |
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Integrations
Google Ads
Google Display & Video 360
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