Google MeridianGoogle
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Aruba MeridianAruba Networks
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Related Products
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About
Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.
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About
Meridian is a mobile-app software platform from Aruba, a Hewlett-Packard Enterprise company, that allows public-facing enterprise venues – retailers, hotels, casinos, resorts, airports, hospitals, and convention centers – to create or improve mobile apps that engage visitors on their mobile devices. These venues can leverage Meridian to deliver location-relevant information such as mapping, turn-by-turn directions, venue-specific information, and proximity-based notifications to mobile-app users during their visits. The platform’s cloud-based Meridian Editor is a software-as-a-service (SaaS) content management system (CMS) that houses a location’s Meridian-powered app content. It offers an easy way for venues to create a complete app from scratch with its AppMaker features. Infuse your mobile app with location-based features and vastly improve visitor engagement.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI
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Audience
Companies of all sizes wanting a tool to create or improve mobile apps
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
Free
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationGoogle
Founded: 1998
United States
developers.google.com/meridian
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Company InformationAruba Networks
www.arubanetworks.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Mobility Features
App Management
Barcode Scanning
Compliance Management
Content Management
Data Collection
Data Management
File Management
Forms Automation
Mobile Messaging
Remote Access
Remote Systems Monitoring
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Integrations
Checkmk
Eptura
Google Ads
Google Display & Video 360
Modo
Switch Automation
The CXApp
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Integrations
Checkmk
Eptura
Google Ads
Google Display & Video 360
Modo
Switch Automation
The CXApp
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