Google MeridianGoogle
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Related Products
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About
Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.
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About
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement.
Ask us for a FREE demo today!
Solutions provided:
- Marketing Attribution, Cross-Channel View of Marketing Spend
- 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more!
- Run always-on, A/B, incrementality tests seamlessly
- Integration is easy, be up and running in less than 24 hours
- Understand maximum, efficient spend levels without an expensive stress test
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI
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Audience
Direct to consumer brands, eCommerce, retail, online retailers
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Supported
Free Trial
Not Supported
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PricingPilots offered, ask us!
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationGoogle
Founded: 1998
United States
developers.google.com/meridian
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Company InformationMeasured
Founded: 2017
United States
measured.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Data Warehouse Features
Ad hoc Query
Supported
Analytics
Supported
Data Integration
Supported
Data Migration
Supported
Data Quality Control
Supported
ETL - Extract / Transfer / Load
Supported
In-Memory Processing
Not Supported
Match & Merge
Supported
Marketing Analytics Features
A/B Testing
Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Supported
Website Analytics
Supported
Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Marketing Planning Features
Budgeting & Forecasting
Supported
Collaboration
Supported
Flowchart
Not Supported
Goal Setting / Tracking
Supported
Marketing Calendar
Not Supported
Media Planning
Supported
Predictive Analytics
Supported
Presentation Tools
Supported
Project Tracking
Not Supported
Spend Management
Supported
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Integrations
AdRoll
Not Supported
Facebook
Not Supported
Google Ads
Supported
Google Display & Video 360
Supported
Pepperjam
Not Supported
Snapchat
Not Supported
tvScientific
Not Supported
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Integrations
AdRoll
Supported
Facebook
Supported
Google Ads
Not Supported
Google Display & Video 360
Not Supported
Pepperjam
Supported
Snapchat
Supported
tvScientific
Supported
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