Google Ad Manager vs. OpenX Comparison


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About Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.	About People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Publishers searching for a solution to grow an ad revenue	Audience Advertisers and publishers
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.9 / 5 ease 4.9 / 5 features 4.7 / 5 design 4.7 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Google Ad Manager has multiplied the efficiency for digital marketing. Besides, Google Ad Manager has an elaborate way of content integration and optimization. Again, Google Ad Manager is credible in supporting consistent growth and reliable performance.. Google Ad Manager has outlined the required marketing procedures and all the digital analytics are well managed by the program. Further, Google Ad Manager has a sustainable marketing plan, which increases the sales value. The tool provides very valuable information from which to assist our customers. The tool provides easy targeting options and is easy to navigate. Therefore, time savings can be achieved and the advertisement will have good results. Google Ad Manager saves a ton of time with Google Ads the board. The reorder include alone saves no less than 50-80% of the time it takes to set up new missions/campaigns. With Google Ad Manager, you can increase your ad revenue by up to 50%. This is because the platform provides you with a number of tools and features that help you sell and manage your ads more effectively. Cons Google Ad Manager has no functionality challenges or business problems. Besides, Google Ad Manager has all the directives required. Google Ad Manager is a friendly and free offered communications tool, and this authenticates all the functionalities of the tool. When I set everything up correctly, I shouldn't have to delete what I've done and start over only to do it again. Sometimes the site itself can be very slow, or even crash. Google Ad Manager crashes now and then. And furthermore I've had several strange issues while attempting to sign in. What's more there's likewise been a couple unusual issues with mistake messages that will not disappear. There are several things that I don't like about Google Ad Manager. First, it can be difficult to configure and customize ad units and campaigns. Additionally, the reporting features can be a bit convoluted and difficult to use. Another issue that I have had with Google Ad Manager is that it can be challenging to troubleshoot issues when they arise.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Google Founded: 1998 United States admanager.google.com	Company Information OpenX Founded: 2008 United States www.openx.com
Alternatives Kevel	Alternatives Kevel
AdButler Sparklit Networks	Adsor
Adform	AdSupply
Admixer	PubMatic
Nexxen View All	Nexxen View All
Categories Ad Management Supported Ad Server Supported Display Advertising Supported Programmatic Advertising Supported Supply-Side Platforms (SSP) Supported	Categories Ad Server Supported App Monetization Supported CTV & OTT Advertising Supported Display Advertising Supported Supply-Side Platforms (SSP) Supported
Ad Server Features A/B Testing Not Supported Ad Inventory Management Not Supported Ad Optimization Not Supported Banner Management Not Supported Conversion Tracking Not Supported Mobile Ad Serving Not Supported Native Ad Serving Supported Newsletter / Email Ad Serving Not Supported Referrals / Affiliates Not Supported Rich Media Ad Serving Not Supported Video Ad Serving Supported	Show More Features App Monetization Features Banner Ads Supported Data Monetization Supported Dynamic Product Ads Supported Native Ads Supported Playable Ads Supported Rich Media Ads Supported Sponsorships Not Supported Subscriptions Not Supported Video Ads Supported
Integrations Adloox Supported Amazon Unified Ad Marketplace (UAM) Supported DV Publisher Suite Supported Flowplayer Supported FreeWheel Beeswax Supported Madgex Supported PubGalaxy Supported Snigel Supported Ad Orbit Supported Alooma Supported Amagi Supported Factori Supported Funnel Science Supported MonetizeGo Supported PubFuture Supported PubHTML5 Supported Skypoint AI Platform Supported Surge Social Supported aReservation Supported Show More Integrations View All 113 Integrations	Integrations Adloox Supported Amazon Unified Ad Marketplace (UAM) Supported DV Publisher Suite Supported Flowplayer Supported FreeWheel Beeswax Supported Madgex Supported PubGalaxy Supported Snigel Supported Ad Orbit Not Supported Alooma Not Supported Amagi Not Supported Factori Not Supported Funnel Science Not Supported MonetizeGo Not Supported PubFuture Not Supported PubHTML5 Not Supported Skypoint AI Platform Not Supported Surge Social Not Supported aReservation Not Supported Show More Integrations View All 23 Integrations
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