Mitzu

Mitzu

Mitzu.io
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About

Formo makes analytics and attribution simple for DeFi apps so you can focus on growth. Get the best of web, product, and onchain analytics in one place. GA / Mixpanel designed for web3. Formo's platform sifts through fragmented web2 and web3 data to present a unified view of your users and product health, empowering you to build products people want. Formo allows you to monitor and analyze the end-to-end user journey, from engagement on offchain channels to the final conversion onchain. 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time. 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from. 🏃‍➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet, transactions, volume, and retention.

About

Mitzu is an agentic analytics platform that runs your analytics directly on your data warehouse — no data copying, no reverse ETL, no SQL required. Its AI analytics agent answers business questions autonomously: it maps your schema, writes and executes queries on Snowflake, BigQuery, Redshift, Databricks, or ClickHouse, and returns explainable results with full SQL visibility. Teams get instant access to funnels, retention, cohorts, user journeys, and revenue metrics. Mitzu also proactively monitors KPIs and sends anomaly alerts via Slack or email. Available as SaaS, BYOC, or fully self-hosted. Free trial available at mitzu.io

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Startups, product teams, and marketing teams in DeFi

Audience

Product manager, Data analyst

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Free Version Supported
Free Trial Supported

Pricing

$35 per month
Editor-based
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • I love the direction Formo is taking. Creating and verifying respondents through surveys is extremely easy and the data is presented clearly, which my teams find valuable.

Cons

  • Need some advanced features like branching or more field types.

Pros & Cons from Real Users

Pros

  • I loved that it directly works with BigQuery, and I don't have to use the reverse ETL tool. Also, as it is self-service my non-technical colleagues can use it. Cant wait for the new features!

Cons

  • The UX can be improved slightly, but it's still user-friendly.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Formo
Founded: 2024
formo.so

Company Information

Mitzu.io
Founded: 2022
United States
mitzu.io

Alternatives

Alternatives

Astrato

Astrato

Astrato Analytics
Compass

Compass

Dagster Labs

Categories

Product Analytics Supported
Web3 Supported

Categories

Product Analytics Supported

Product Analytics Features

Attribution Supported
Automatic Data Capture Supported
Churn Reporting Supported
Customer Feedback Collection Supported
Customer Guidance Supported
Customer Journey Analytics Supported
Data Export Supported
Data History Retention Supported
Data Labeling Supported
Product Engagement Scoring Supported
Real-Time Data Analysis Supported
Touchpoint Analytics Supported
User Segmentation Supported

Product Analytics Features

Attribution Supported
Automatic Data Capture Supported
Churn Reporting Supported
Customer Feedback Collection Not Supported
Customer Guidance Not Supported
Customer Journey Analytics Supported
Data Export Supported
Data History Retention Not Supported
Data Labeling Supported
Product Engagement Scoring Not Supported
Real-Time Data Analysis Supported
Touchpoint Analytics Not Supported
User Segmentation Supported

Integrations

Airtable Supported
Amazon Athena Not Supported
Amazon Redshift Not Supported
ClickHouse Not Supported
Databricks Not Supported
Google Cloud BigQuery Not Supported
Google Sheets Supported
Jitsu Not Supported
Notion Supported
PostgreSQL Not Supported
RudderStack Not Supported
Segment Not Supported
Slack Supported
Snowflake Not Supported
Snowplow Analytics Not Supported
Trino Not Supported

Integrations

Airtable Not Supported
Amazon Athena Supported
Amazon Redshift Supported
ClickHouse Supported
Databricks Supported
Google Cloud BigQuery Supported
Google Sheets Not Supported
Jitsu Supported
Notion Not Supported
PostgreSQL Supported
RudderStack Supported
Segment Supported
Slack Not Supported
Snowflake Supported
Snowplow Analytics Supported
Trino Supported
Claim Formo and update features and information
Claim Formo and update features and information
Claim Mitzu and update features and information
Claim Mitzu and update features and information