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About

Software to help media owners to grow media inventory, and run outdoor advertising campaigns at scale. Time-saving software that helps media agencies get deeper insights into prospects, and automate media planning and media buying. Brand service software to help you connect with advertisers, deliver transparent campaigns, and grow your business. Manage traditional, transit, digital, ambient, street furniture and place-based media with the current availability of locations between any two dynamic dates in a few simple clicks. Generation of job slips, work orders, monitoring of sites, and ongoing campaign progress with a dedicated mobile app for operations. Invoicing, credit notes, debit notes, payment receiving to payment making, revenue, outstanding, party ledger, revenue tracking.

About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies seeking a platform to easily plan, buy and monitor their outdoor advertising networks

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Edge1
Founded: 2012
India
edge1.in/

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
Bionic for Agencies

Bionic for Agencies

Bionic Advertising Systems
sMMMart AI

sMMMart AI

Salestube

Categories

Advertising Supported
Media Buying Supported
Media Planning Supported

Categories

Media Planning Supported

Integrations

Adobe Acrobat Supported
Gmail Supported
Google Earth Supported
Google Maps Supported
Microsoft Excel Supported
Microsoft Outlook Supported
Microsoft PowerPoint Supported
Microsoft Word Supported
QuickBooks Online Supported
Tally Supported
Xero Supported
Yahoo! Mail Supported

Integrations

Adobe Acrobat Not Supported
Gmail Not Supported
Google Earth Not Supported
Google Maps Not Supported
Microsoft Excel Not Supported
Microsoft Outlook Not Supported
Microsoft PowerPoint Not Supported
Microsoft Word Not Supported
QuickBooks Online Not Supported
Tally Not Supported
Xero Not Supported
Yahoo! Mail Not Supported
Claim Edge1 and update features and information
Claim Edge1 and update features and information
Claim LiftLab and update features and information
Claim LiftLab and update features and information