DiscoverOrg vs. Personas Comparison


DiscoverOrg ZoomInfo	Personas	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue. Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts. D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach. With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies. 1,201 Ratings Visit Website Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. 251 Ratings Visit Website D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 188 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 10,536 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,291 Ratings Visit Website ZipRecruiter At ZipRecruiter, our mission is to actively connect people to their next great opportunity. ZipRecruiter's smart matching technology finds candidates with the right skills and experience and prompts them to apply. It uses ZipRecruiter AI to analyze the keywords, skills, experience, and location details in your job description. It then compares this information with the profiles and resumes of millions of job seekers in our database. The system then presents you with candidates whose qualifications are the strongest match, helping you quickly identify top talent. It also sends jobs to 100+ job boards with one click. ZipRecruiter provides 24/7 customer support rated highest for quality among major hiring platforms. You can contact us via: Phone, Live Chat or Email. ZipRecruiter is the #1-rated hiring site according to G2. ZipRecruiter delivers quality candidates to 80% of employers within the first day. ZipRecruiter serves both small businesses and enterprise employers. 14,257 Ratings Visit Website 11x 11x is building the autonomous digital workforce for GTM teams to accelerate growth. With two digital workers live today, 11x helps sales, marketing, and growth teams create, qualify, and convert pipeline across every channel in one unified platform. Alice is the outbound digital worker creating demand. She runs your full outbound motion in one workflow from prospecting to enrichment to multi-channel engagement and booking meetings on autopilot. Julian is an inbound digital worker capturing demand 24/7. He handles discovery, qualifies leads, and books meetings across phone, chat, SMS, email, and WhatsApp. Inbound intent is converted into qualified pipeline instantly. Trusted by teams worldwide, from high-growth startups to large enterprises, including Xerox, UST, Gupshup, Sage, Checkr, Armanino, and Rho. Backed by a16z and Benchmark, 11x is automating GTM workflows so humans can focus on what they do best: creating, innovating, and building relationships. 70 Ratings Visit Website Wrike Wrike’s powerful work management platform enables distributed teams to collaborate in real-time on complex projects. Our versatile, cloud-based software is trusted by top tech companies across the globe, including Siemens and Fitbit. Wrike’s award-winning features include cross-tagging, custom item types, dynamic request forms, and automated workflows. With our 400+ app integrations, you can streamline tasks and keep all your favorite tools in one place. Experience the power of voice commands and smart replies with our Work Intelligence™ software. We also offer pre-built templates designed for specific teams, helping you kick-start your sprint planning, manage Agile projects, assess risks, and adapt to unforeseen changes with ease. Worried about keeping your data secure in the cloud? No problem! Our enterprise-grade security boasts 99.9% uptime, as well as continuous data backup, user authentication, role-based access control, and data encryption. Start your free trial today. 7,631 Ratings Visit Website Clazar Clazar is the leading Enterprise Cloud GTM Platform that helps software companies build, operate, and scale their business across AWS, Azure, and Google cloud marketplaces. From listing to co-selling to revenue reconciliation and recognition, our platform helps companies streamline and automate their entire cloud sales journey from a single, unified platform—with zero operational overhead. Clazar is designed for organizations where cloud marketplaces are a strategic go-to-market channel with executive ownership, revenue targets, and cross-functional accountability. It is built for the controls that enterprise organizations require, with RBAC (role-based access control), SSO (single sign-on), multi-factor authentication, audit logging, zero-trust network security, and robust governance tools that give you complete transparency and control. Our platform integrates seamlessly with leading CRMs like Salesforce and HubSpot and complies fully with industry-leading privacy and security standards such as GDPR, SOC 2, ISO 27017, ISO 27018, and ISO 27701. Teams of any size or skill level can hit the ground running with our intuitive UI, smart automation and built-in guardrails. Our transparent pricing scales with you, with no hidden fees or revenue sharing. Over 300 top companies like Supabase, Zapier, Replit, and Perplexity trust Clazar to power their success on cloud marketplaces. 95 Ratings Visit Website Plauti For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath. 124 Ratings Visit Website
About Connect and close ideal customers using a B2B business contact database and buying signals you can't get anywhere else. Unleash your team's potential with trusted B2B contact data and sales intel. Go-to-market with best-in-class prospecting solutions for sales, marketing, and recruiting. B2B intelligence, deep company insights, and data-driven solutions for accelerating sales, marketing & recruiting go-to-market results. DiscoverOrg is a B2B prospecting tool packed with accurate, deep, fresh, and complete data on your top targets. It’s designed to drive business growth by helping sales, marketing, and recruiting professionals find, connect, and sell more effectively. Define your market. Create buyer and account profiles to align sales and marketing efforts and enable ABM. Identify Top Targets. Find key decision-makers and accounts that fit your Ideal Customer Profile with a few clicks. Prioritize & Predict. Identify, score and rank opportunities by ideal fit and propensity to buy.	About Spend 50% less time prospecting - and get better results. Increase qualified meetings, reduce time prospecting, and increase revenue by targeting your company’s specific personas. Keep your outbound engine running. The highly-targeted lead gen platform that integrates with all of your sales tools. Only source leads that match your ideal customer persona. Based on filters like company size, technology usage, social profiles, department sizes & more. It then pushes them directly into your personalized sales engagement campaigns. Eliminate tasks that steal hours from your sales reps. Ditch the spreadsheets. No more list cleaning and lead deduplication. Personas saves reps 10-22 hours per week compared to old-school manual lead selection. A single integrated platform for lead management. Personas syncs bi-directionally with Salesforce, HubSpot, Outreach & more to ensure your lead data is always up to date everywhere. It never sources leads you already have in your CRM.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that need B2B data to improve operations	Audience Sales teams
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $500 per month Includes 300 contacts per month. Larger packages available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros DiscoverOrg is an advanced sales and marketing intelligence tool. It delivers accurate data. Helps to drive productivity and captures leads. Helps the sales team to analyze deep data. Cons It worked great for me. Nothing to share about cons.
Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information ZoomInfo Founded: 2000 United States discoverorg.com	Company Information Personas Founded: 2014 United States www.gopersonas.com
Alternatives RocketReach RocketReach.co	Alternatives LeadIQ
LeadIQ	Apollo Apollo.io
ZoomInfo	Clearbit HubSpot
Apollo Apollo.io	HubSpot Sales Hub HubSpot
Dealfront View All	Lead411 View All
Categories B2B Data Supported Data Enrichment Supported Go-To-Market Supported Lead Generation Supported Sales Intelligence Supported	Categories Data Enrichment Supported Lead Generation Supported Lead Management Supported Sales Enablement Supported Sales Engagement Supported Sales Intelligence Supported Talent Assessment Supported
Lead Generation Features Contact Discovery Supported Contact Import/Export Not Supported Lead Capture Not Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Visitor Identification Not Supported	Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Not Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Not Supported Data Verification Supported Email Integration Supported Lead Scoring Not Supported List Building Not Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Show More Features Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Not Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported Sales Enablement Features Collaboration Not Supported Contact Management Supported Content Management Not Supported Document Management Not Supported Goals / Quota Management Not Supported Lead Management Supported Meeting Management Not Supported Performance Management Not Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported Sales Engagement Features Call Scripts / Call Steps Not Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Not Supported Sales Automation Not Supported Search Supported Task Management Not Supported Templates Not Supported Workflow Management Not Supported
Integrations Adobe Marketo Engage Supported HubSpot Marketing Hub Supported Outreach Supported Pipedrive Supported Salesloft Supported AdRoll Not Supported Bullhorn Supported Causal Supported Eloqua Supported Facebook Not Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported LinkedIn Not Supported Mailchimp Not Supported Mixmax Not Supported PersistIQ Not Supported Salesforce Marketing Cloud Account Engagement Supported Zapier Not Supported Zoho CRM Supported ZoomInfo Engage Supported Show More Integrations View All 15 Integrations	Integrations Adobe Marketo Engage Supported HubSpot Marketing Hub Supported Outreach Supported Pipedrive Supported Salesloft Supported AdRoll Supported Bullhorn Not Supported Causal Not Supported Eloqua Not Supported Facebook Supported HubSpot CRM Supported HubSpot Customer Platform Supported LinkedIn Supported Mailchimp Supported Mixmax Supported PersistIQ Supported Salesforce Marketing Cloud Account Engagement Not Supported Zapier Supported Zoho CRM Not Supported ZoomInfo Engage Not Supported Show More Integrations View All 17 Integrations
Claim DiscoverOrg and update features and information Claim DiscoverOrg and update features and information	Claim Personas and update features and information Claim Personas and update features and information