DirectMail2.0

DirectMail2.0

DirectMail2.0, LLC.
TargetEveryOne

TargetEveryOne

Target Everyone
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About

Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

About

Create digital campaigns in minutes with TargetEveryone, a cloud-based multichannel marketing tool for companies of all sizes. TargetEveryone helps businesses and marketers create outstanding campaigns in five easy steps: recruit and collect all customer data in one place, segment customers based on preferences and interactions, create campaigns using a drag-and-drop module, distribute campaign across all channels, and analyze campaign performance through key metrics. Businesses and marketers can get started with TargetEveryone for free.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations that want a direct mail + digital integration automation solution

Audience

Companies of all sizes, including retailers, charities, shopping malls, restaurants, advertising agencies, CRM vendors, IT consultancies, car dealerships, sports teams, loyalty clubs, trade unions, and associations.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$199/mo
Silver, Gold and Platinum licenses from $199 up to $499 per month. Does NOT include transaction fees per piece of mail sent. Price is dependent on license level, number of pieces mailed and services added to campaign.
Free Version
Free Trial

Pricing

$15.00/month
Pay as you go - Free
Apprentice - $79 per month
Master - $199 per month
Enterprise - price on request
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.9 / 5
features 4.9 / 5
design 4.6 / 5
support 4.9 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Direct Mail2.0 On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients.
  • Differentiates you as a mail provider. Great data points to help client better understand their marketing results.
  • DirectMail2.0 has given us a way to help differentiate our company from our competition. Most important - it's a way for us to help our customers grow their businesses. The company stands behind their product and their staff is excellent.
  • The Direct Mail 2.0 platform accomplished the top 3 priorities we were hoping to address within our direct mail offering which were; improved client results, margin enhancement and product differentiation. On-boarding was easy and the sales training and ongoing support were top notch. They truly take an approach that represents a partnership and achieve their success through the success of their clients.
  • The implementation of DirectMail2.0 has been transformational for our business! It has allowed us to seamlessly transition from traditional mail services to strategic marketing execution, and the response from customers has been exceptional. The technology is easy to use and DirectMail2.0's Support Team has been tremendously helpful every step of the way.

Cons

  • Nothing to be precise but just that The deficits we had internally early on were offset by their team's willingness to join client calls or jump in to help address any technical issues related to campaign set up.
  • USPS informed delivery rules can be a pain. Would also like to be able to alter/backdate mail dates without supports help. An easier, more seamless way of placing pixel codes. A lot of clients seem to have trouble with this. Would be great if we could somehow take care of this for them.
  • The interface can be somewhat wonky sometimes, but it is always undergoing improvement.
  • We haven’t had any significant issues with the platform itself, just the unavoidable learning curves associated with digital marketing products and educating a traditional sales team. The deficits we had internally early on were offset by their team’s willingness to join client calls or jump in to help address any technical issues related to campaign set up.
  • Unrelated to the technology itself, we're still evaluating the reliability of reporting for Mail Tracking. USPS services have been slow and predicted and confirmed delivery reporting has been unreliable.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

DirectMail2.0, LLC.
Founded: 2015
United States
www.dm20.com

Company Information

Target Everyone
Founded: 2013
Norway
www.targeteveryone.com

Alternatives

Alternatives

Categories

Categories

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Direct Mail Automation Features

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing Features

2-Way Messaging
Artificial Intelligence
Contact Management
Mass Texting
Message Personalization
MMS
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Integrations

Facebook Ads
Google Ads
Meta Ads
Microsoft Excel
PlotProjects
Tarevo
Twilio

Integrations

Facebook Ads
Google Ads
Meta Ads
Microsoft Excel
PlotProjects
Tarevo
Twilio
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