Smartmail Marketing
Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.
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WriteToMail
WriteToMail is a direct-mail automation platform that helps businesses find the right audience, create personalized mail, and send physical campaigns without managing printers, design agencies, or fulfillment vendors. Users can upload a CSV or Excel file, and AI automatically detects address columns and maps custom fields as merge variables so every recipient receives a uniquely personalized postcard. Campaigns can include dynamic offers, custom messages, Street View photos of each recipient’s home, AI-edited images, and QR codes that route to personalized landing pages. WriteToMail validates addresses against USPS, then handles printing, stamping, and mailing. Teams can reach new homeowners and consumers within geographic boundaries or upload their own contact lists for real estate prospecting, ecommerce win-back, B2B outreach, B2C promotions, donor campaigns, and local-service marketing.
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DirectMail2.0
5.0 out of 5 stars
(7 Ratings)
Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI.
The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.
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Suttle-Straus
5.0 out of 5 stars
(6 Ratings)
We know that your designers want the freedom to be creative and spend time on new projects. To do that, they need an easier way to customize existing marketing materials for different users.
We've helped lots of big brands like Sub-Zero, Sherwin Williams, Steelcase and La-Z-Boy lift the customization burden from their design teams by creating customized brand portals for them.
We take your art files, turn them into online templates, and give your network self-service access to customize their own materials. You still have control to approve final versions before they download or print.
Our customized brand portals are also connected to commercial print and mail workflows at Suttle-Straus, so end users can order marketing collateral, request new signage and trigger direct mail campaigns to their neighborhoods all using approved corporate templates.
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