DemandScience vs. ZoomInfo Comparison


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About Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush	About ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Connect with Decision Makers to Close More Leads and Increase Your Marketing and Sales Pipeline	Audience Companies of all sizes
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Please contact DemandScience for pricing information. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.6 / 5 ease 4.7 / 5 features 4.7 / 5 design 4.6 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.9 / 5 design 4.6 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros The product is very user friendly! Easy to navigate and find exactly what you are looking for! Love the unique features - For e.g. you can find the prospects and accounts that have been " Active " recently. You can find which accounts are hot and more likely to respond to your outreach . Our marketing team uses the third party Intent data from Klarity and marries it with our internal first party Intent data - and the resulting traction on our campaigns is above industry standards - so that says a lot about the Klarity data quality! The team loves the availability of direct and mobile numbers and the installtech data! Nothing to dislike so far. Great arsenal to have on your side. DemandScience provided us with a steady stream of leads that matched our ICP, which helped us to expand our reach and connect with potential customers. The customer support team was always responsive and helpful, addressing any questions or concerns that we had in a timely manner. Consistent lead gen at set cost per lead through content syndication programs. Excellent customer service. -Fast response times -Always ready to sort out an issue when it gets raises e.g. amendments in preview links. -Easy communication -Lovely and friendly team Very responsive team and always pleasant to work with. Answered questions in a timely matter and was always happy to jump on a call if there was questions. Cons The new launch has beautifully taken care of whatever little nuts and bolts that had to be tightened from the earlier version. No complaints. While the quantity of leads provided was satisfactory, the conversion rates were relatively low. This could be due to a variety of factors, such as the quality of the leads, the relevance of the content, or the timing of the outreach. Leads can be cold. Landing page customization is limited. I have not come across any cons while working with my DemandScience team as they are also ready to help. Experienced invalid leads sometimes which would lead to panic with the client.	Pros & Cons from Real Users Pros I was able to find individuals within organizations that were most related to our organization and products to create more constructive conversations and relationship building. Zoominfo allowed me to tear through the weeds and find the right people to talk to fast! - Very customizable based on search needs - can be filtered according to industry. - Reliable in providing accurate contacts and information on revenues and geography. - Zoominfo university with instructional videos provides a lot of added value. - Great adaptability to other platforms (HubSpot CRM) Great reliable contact data for connecting with decision makers and influencers are target companies. Also the intent feature is very powerful and gives great insights on potential opportunities. Under a B2B system ZoomInfo offers us tools for managing potential customers with a section for evaluating these users, all thanks to the fact that it has a database of renewed contacts to be able to export and import to our servers. In addition, it has an analysis system that looks for our weaknesses and opportunities in the market and creates a list of appropriate contacts for our organization. ZoomInfo has provided us with key elements for managing our customer data to make strategic marketing decisions and increase our sales. It provides us with detailed contact search options with a complete description of contact information. In addition, you can build B2B contact lists for marketing and sales promotions and campaigns. It is a great option today for identifying and connecting with customers and companies to increase the reach of our organizations. It has tools for creating updated lists of contacts and develops detailed reports based on the information collected to allow us to make decisions. Cons There was much of the software that went underutilized by my organization. I know there was much to offer (which reflects in the price you pay), but I found myself only needing a portion of the output. There are only two main cons: - The service is quite expensive, in comparison to competitors like Lusha. - # of searchers are limited if using platform quite often. Mobile app is more difficult to navigate than the full website. Price is high. Although it provides us with the most timely customer contacts, it does not have a tool for generating potential contacts since its database is managed by other companies that have constant sharing of the same, leaving a little to be desired in terms of the effectiveness of such opportunities provided. Although it has an extensive database that helps us to increase sales, it does not have a section for managing potential customer data in its platform. This results in a stagnation of professional growth since it does not offer an appropriate extension of self-promotion.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information DemandScience Founded: 2010 United States demandscience.com/products/pure-syndication/	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com
Alternatives Ampliz	Alternatives D&B Hoovers Dun & Bradstreet
Informa TechTarget Priority Engine Informa TechTarget	Visual Visitor
6sense	Adapt Adapt.io
Clearbit HubSpot	HubSpot CRM HubSpot
Demandbase View All	Apollo Apollo.io View All
Categories Account Based Marketing B2B Data Buyer Intent Content Distribution Content Experience Data Enrichment Data Extraction Demand Generation Display Advertising Lead Capture Lead Generation Lead Management Marketing Account Intelligence Sales Force Automation Sales Intelligence	Categories Account-Based Orchestration AI Lead Generation Tools AI Sales Assistants AI Sales Tools B2B Data Buyer Intent Contact Management Conversation Intelligence Customer Data Platforms (CDP) Data Enrichment Go-To-Market Lead Generation Live Chat Marketing Account Intelligence Sales Enablement Sales Engagement Sales Force Automation Sales Intelligence Technographic Data Website Visitor Identification
B2B Data Features B2B Contact Data B2B Intent Data B2B Leads Data B2B Marketing Data Business Ownership Data Company Data Employee Data Firmographic Data Job Posting Data Salary Data Technographic Data Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Sales Force Automation Features Call Management Campaign Management Channel Management Commission Management Contact Management Contract Management Customer Database Email Marketing Field Sales Management Lead Management Opportunity Management Performance Metrics Proposal Generation Referral Tracking Sales Forecasting Territory Management Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Data Extraction Features Disparate Data Collection Document Extraction Email Address Extraction Image Extraction IP Address Extraction Phone Number Extraction Pricing Extraction Web Data Extraction Lead Capture Features Business Card / Badge Scanning Dashboard Data Extraction Lead Distribution Lead Notifications Lead Nurturing Lead Qualification Lead Scoring Online Forms Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking	Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling
Integrations Adobe Marketo Engage HubSpot CRM HubSpot Customer Platform Salesforce Calven Causal Eloqua GTM OS Knowledge Microsoft Dynamics 365 Paligo Sailes Shift Stuut Tamago-DB ZoomInfo Copilot ZoomInfo Engage ZoomInfo Operations ZoomInfo Talent servis.ai Show More Integrations View All 5 Integrations	Integrations Adobe Marketo Engage HubSpot CRM HubSpot Customer Platform Salesforce Calven Causal Eloqua GTM OS Knowledge Microsoft Dynamics 365 Paligo Sailes Shift Stuut Tamago-DB ZoomInfo Copilot ZoomInfo Engage ZoomInfo Operations ZoomInfo Talent servis.ai Show More Integrations View All 80 Integrations
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