DemandScience vs. ZoomInfo Comparison


DemandScience	ZoomInfo	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 10,536 Ratings Visit Website Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. 251 Ratings Visit Website D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue. Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts. D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach. With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies. 1,201 Ratings Visit Website D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 188 Ratings Visit Website Air Air gives your team's work a memory. Every asset, version, and approval is tracked in one place, and that context powers everything that happens next: finding what's approved in seconds, adapting it for any channel, and scaling it everywhere without breaking brand. Air connects the creative team that makes the work to the marketing team that multiplies it, with a shared system of record keeping everyone aligned. 849 Ratings Visit Website Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency. The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work. Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries. 586 Ratings Visit Website NetNut Get ready to experience unmatched control and insights with our user-friendly dashboard tailored to your needs. Monitor and adjust your proxies with just a few clicks. Track your usage and performance with detailed statistics. Our team is devoted to providing customers with proxy solutions tailored for each particular use case. Based on your objectives, a dedicated account manager will allocate fully optimized proxy pools and assist you throughout the proxy configuration process. NetNut’s architecture is unique in its ability to provide residential IPs with one-hop ISP connectivity. Our residential proxy network transparently performs load balancing to connect you to the destination URL, ensuring complete anonymity and high speed. 541 Ratings Visit Website AmpiFire We focus on creating and distributing content at scale, making it easier for companies to reach a broader audience without needing extensive internal resources or expertise in content creation and repurposing. This helps small to medium-sized businesses compete and scale without the over reliance on acquisition via paid channels. Get more targeted buyer traffic from the biggest and best traffic source in the world. Improves brand presence online and increases conversions across all traffic sources. 57 Ratings Visit Website Adobe Experience Manager Adobe Experience Manager is a content management platform that integrates digital asset management, content management systems, and digital enrollment tools. The platform features AI-based agents that automate workflows, governance, and content optimization. Experience Production Agent streamlines site updates and content migration, while Content Optimization Agent adapts content for different channels. The system includes a comprehensive digital asset management solution that facilitates rapid sourcing and delivery of assets, minimizing time spent on content adjustments. Digital forms and guides functionality enables streamlined form creation and e-signature capabilities for enhanced document management. Additional components include learning manager for educational content delivery and digital guides for documentation management. The platform connects these various elements to create a cohesive system for managing digital content across multiple touchpoints. 1,886 Ratings Visit Website Shape Software Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today. 136 Ratings Visit Website
About Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush	About ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Connect with Decision Makers to Close More Leads and Increase Your Marketing and Sales Pipeline	Audience Companies of all sizes
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Please contact DemandScience for pricing information. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.6 / 5 ease 4.7 / 5 features 4.7 / 5 design 4.6 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.9 / 5 design 4.6 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros The product is very user friendly! Easy to navigate and find exactly what you are looking for! Love the unique features - For e.g. you can find the prospects and accounts that have been " Active " recently. You can find which accounts are hot and more likely to respond to your outreach . Our marketing team uses the third party Intent data from Klarity and marries it with our internal first party Intent data - and the resulting traction on our campaigns is above industry standards - so that says a lot about the Klarity data quality! The team loves the availability of direct and mobile numbers and the installtech data! Nothing to dislike so far. Great arsenal to have on your side. DemandScience provided us with a steady stream of leads that matched our ICP, which helped us to expand our reach and connect with potential customers. The customer support team was always responsive and helpful, addressing any questions or concerns that we had in a timely manner. Consistent lead gen at set cost per lead through content syndication programs. Excellent customer service. -Fast response times -Always ready to sort out an issue when it gets raises e.g. amendments in preview links. -Easy communication -Lovely and friendly team Very responsive team and always pleasant to work with. Answered questions in a timely matter and was always happy to jump on a call if there was questions. Cons The new launch has beautifully taken care of whatever little nuts and bolts that had to be tightened from the earlier version. No complaints. While the quantity of leads provided was satisfactory, the conversion rates were relatively low. This could be due to a variety of factors, such as the quality of the leads, the relevance of the content, or the timing of the outreach. Leads can be cold. Landing page customization is limited. I have not come across any cons while working with my DemandScience team as they are also ready to help. Experienced invalid leads sometimes which would lead to panic with the client.	Pros & Cons from Real Users Pros I was able to find individuals within organizations that were most related to our organization and products to create more constructive conversations and relationship building. Zoominfo allowed me to tear through the weeds and find the right people to talk to fast! - Very customizable based on search needs - can be filtered according to industry. - Reliable in providing accurate contacts and information on revenues and geography. - Zoominfo university with instructional videos provides a lot of added value. - Great adaptability to other platforms (HubSpot CRM) Great reliable contact data for connecting with decision makers and influencers are target companies. Also the intent feature is very powerful and gives great insights on potential opportunities. Under a B2B system ZoomInfo offers us tools for managing potential customers with a section for evaluating these users, all thanks to the fact that it has a database of renewed contacts to be able to export and import to our servers. In addition, it has an analysis system that looks for our weaknesses and opportunities in the market and creates a list of appropriate contacts for our organization. ZoomInfo has provided us with key elements for managing our customer data to make strategic marketing decisions and increase our sales. It provides us with detailed contact search options with a complete description of contact information. In addition, you can build B2B contact lists for marketing and sales promotions and campaigns. It is a great option today for identifying and connecting with customers and companies to increase the reach of our organizations. It has tools for creating updated lists of contacts and develops detailed reports based on the information collected to allow us to make decisions. Cons There was much of the software that went underutilized by my organization. I know there was much to offer (which reflects in the price you pay), but I found myself only needing a portion of the output. There are only two main cons: - The service is quite expensive, in comparison to competitors like Lusha. - # of searchers are limited if using platform quite often. Mobile app is more difficult to navigate than the full website. Price is high. Although it provides us with the most timely customer contacts, it does not have a tool for generating potential contacts since its database is managed by other companies that have constant sharing of the same, leaving a little to be desired in terms of the effectiveness of such opportunities provided. Although it has an extensive database that helps us to increase sales, it does not have a section for managing potential customer data in its platform. This results in a stagnation of professional growth since it does not offer an appropriate extension of self-promotion.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Not Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information DemandScience Founded: 2010 United States demandscience.com/products/pure-syndication/	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com
Alternatives Ampliz	Alternatives D&B Hoovers Dun & Bradstreet
Informa TechTarget Priority Engine Informa TechTarget	Visual Visitor
6sense	Adapt Adapt.io
Clearbit HubSpot	Apollo Apollo.io
Demandbase View All	HubSpot CRM HubSpot View All
Categories Account Based Marketing Supported B2B Data Supported Buyer Intent Supported Content Distribution Supported Content Experience Supported Data Enrichment Supported Data Extraction Supported Demand Generation Supported Display Advertising Supported Lead Capture Supported Lead Generation Supported Lead Management Supported Marketing Account Intelligence Supported Sales Force Automation Supported Sales Intelligence Supported	Categories Account-Based Orchestration Supported AI Lead Generation Tools Supported AI Sales Assistants Supported AI Sales Tools Supported B2B Data Supported Buyer Intent Supported Contact Management Supported Conversation Intelligence Supported Customer Data Platforms (CDP) Supported Data Enrichment Supported Go-To-Market Supported Lead Generation Supported Live Chat Supported Marketing Account Intelligence Supported Sales Enablement Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Technographic Data Supported Website Visitor Identification Supported
B2B Data Features B2B Contact Data Supported B2B Intent Data Supported B2B Leads Data Supported B2B Marketing Data Supported Business Ownership Data Not Supported Company Data Supported Employee Data Supported Firmographic Data Supported Job Posting Data Not Supported Salary Data Not Supported Technographic Data Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Not Supported Competitor Analysis Not Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Not Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Supported Visitor Identification Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Not Supported Channel Management Not Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Not Supported Performance Metrics Not Supported Proposal Generation Not Supported Referral Tracking Not Supported Sales Forecasting Not Supported Territory Management Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Not Supported List Building Not Supported Performance Management Not Supported Pipeline Management Not Supported Predictive Modeling/Analytics Not Supported Prospecting Tools Supported Reporting/Analytics Not Supported Sales Forecasting Not Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Not Supported Customer Segmentation Not Supported Engagement Monitoring Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Not Supported Prospecting Tools Supported Target Account Identification Supported Data Extraction Features Disparate Data Collection Not Supported Document Extraction Not Supported Email Address Extraction Supported Image Extraction Not Supported IP Address Extraction Not Supported Phone Number Extraction Supported Pricing Extraction Not Supported Web Data Extraction Not Supported Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Not Supported Data Extraction Supported Lead Distribution Not Supported Lead Notifications Not Supported Lead Nurturing Not Supported Lead Qualification Not Supported Lead Scoring Not Supported Online Forms Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Not Supported	Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Supported Visitor Identification Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Not Supported Lead Scoring Not Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported
Integrations Adobe Marketo Engage Supported HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Cargo Not Supported Datamorf Not Supported FUSION Not Supported InboxCRM by AppEQ Not Supported Microsoft Dynamics 365 Business Central Not Supported Responsum Not Supported Sailes Not Supported Scalestack Not Supported Stackreaction Not Supported Syfter Not Supported Tamago-DB Not Supported Warmly Not Supported ZoomInfo GTM Studio Not Supported ZoomInfo Marketing Not Supported ZoomInfo Talent Not Supported Show More Integrations View All 5 Integrations	Integrations Adobe Marketo Engage Supported HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Cargo Supported Datamorf Supported FUSION Supported InboxCRM by AppEQ Supported Microsoft Dynamics 365 Business Central Supported Responsum Supported Sailes Supported Scalestack Supported Stackreaction Supported Syfter Supported Tamago-DB Supported Warmly Supported ZoomInfo GTM Studio Supported ZoomInfo Marketing Supported ZoomInfo Talent Supported Show More Integrations View All 80 Integrations
Claim DemandScience and update features and information Claim DemandScience and update features and information	Claim ZoomInfo and update features and information Claim ZoomInfo and update features and information