DemandScience vs. Demandbase Comparison


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About Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush	About Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Connect with Decision Makers to Close More Leads and Increase Your Marketing and Sales Pipeline	Audience B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Please contact DemandScience for pricing information. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.6 / 5 ease 4.7 / 5 features 4.7 / 5 design 4.6 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 4.0 / 5 ease 4.0 / 5 features 3.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews
Pros & Cons from Real Users Pros The product is very user friendly! Easy to navigate and find exactly what you are looking for! Love the unique features - For e.g. you can find the prospects and accounts that have been " Active " recently. You can find which accounts are hot and more likely to respond to your outreach . Our marketing team uses the third party Intent data from Klarity and marries it with our internal first party Intent data - and the resulting traction on our campaigns is above industry standards - so that says a lot about the Klarity data quality! The team loves the availability of direct and mobile numbers and the installtech data! Nothing to dislike so far. Great arsenal to have on your side. DemandScience provided us with a steady stream of leads that matched our ICP, which helped us to expand our reach and connect with potential customers. The customer support team was always responsive and helpful, addressing any questions or concerns that we had in a timely manner. Consistent lead gen at set cost per lead through content syndication programs. Excellent customer service. -Fast response times -Always ready to sort out an issue when it gets raises e.g. amendments in preview links. -Easy communication -Lovely and friendly team Very responsive team and always pleasant to work with. Answered questions in a timely matter and was always happy to jump on a call if there was questions. Cons The new launch has beautifully taken care of whatever little nuts and bolts that had to be tightened from the earlier version. No complaints. While the quantity of leads provided was satisfactory, the conversion rates were relatively low. This could be due to a variety of factors, such as the quality of the leads, the relevance of the content, or the timing of the outreach. Leads can be cold. Landing page customization is limited. I have not come across any cons while working with my DemandScience team as they are also ready to help. Experienced invalid leads sometimes which would lead to panic with the client.	Pros & Cons from Real Users Pros You can target specific companies (accounts) across channels, not just broad demographics making every ad dollar count. Their real-time intent data is it spots accounts actively researching your keywords right now, so you can launch campaigns at the exact moment of interest. To unified analytics it connects ad spend to pipeline revenue not just clicks, so you can prove ROI to leadership. Now It helps you stop wasting time on unqualified accounts by scoring fit and intent together to letting you focus only on accounts that are both ideal and actively buying. Cons Its AI attribution is notoriously hard to explain to your boss. It often claims credit for pipeline that Salesforce says came from other channels leading to endless internal debate. Because it bombards the same target accounts across web, email and social, prospects often get creeped out by seeing your ads following them everywhere. To strict data requirements is It only works well if your CRM data is spotless. Garbage in is equal to garbage out and cleaning your data first is a massive and unpaid project.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information DemandScience Founded: 2010 United States demandscience.com/products/pure-syndication/	Company Information Demandbase Founded: 2006 United States demandbase.com
Alternatives Ampliz	Alternatives Visual Visitor
Informa TechTarget Priority Engine Informa TechTarget	6sense
6sense	CIENCE GO Digital CIENCE
Clearbit HubSpot	ZoomInfo Operations ZoomInfo
Demandbase View All	Metadata.io Metadata View All
Categories Account Based Marketing Supported B2B Data Supported Buyer Intent Supported Content Distribution Supported Content Experience Supported Data Enrichment Supported Data Extraction Supported Demand Generation Supported Display Advertising Supported Lead Capture Supported Lead Generation Supported Lead Management Supported Marketing Account Intelligence Supported Sales Force Automation Supported Sales Intelligence Supported	Categories Account Based Marketing Supported Account Data Management Supported Account-Based Orchestration Supported Ad Management Supported Advertising Supported AI Advertising Supported Buyer Intent Supported Data as a Service (DaaS) Supported Data Enrichment Supported Demand Generation Supported Go-To-Market Supported Market Intelligence Supported Marketing Account Intelligence Supported Marketing Analytics Supported Paid Search Intelligence Supported Sales Intelligence Supported Website Visitor Identification Supported
Account Based Marketing Features Analytics Supported Campaign Personalization Not Supported Customer Segmentation Not Supported Engagement Monitoring Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Not Supported Prospecting Tools Supported Target Account Identification Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Not Supported Competitor Analysis Not Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Not Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Not Supported List Building Not Supported Performance Management Not Supported Pipeline Management Not Supported Predictive Modeling/Analytics Not Supported Prospecting Tools Supported Reporting/Analytics Not Supported Sales Forecasting Not Supported Show More Features B2B Data Features B2B Contact Data Supported B2B Intent Data Supported B2B Leads Data Supported B2B Marketing Data Supported Business Ownership Data Not Supported Company Data Supported Employee Data Supported Firmographic Data Supported Job Posting Data Not Supported Salary Data Not Supported Technographic Data Supported Data Extraction Features Disparate Data Collection Not Supported Document Extraction Not Supported Email Address Extraction Supported Image Extraction Not Supported IP Address Extraction Not Supported Phone Number Extraction Supported Pricing Extraction Not Supported Web Data Extraction Not Supported Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Not Supported Data Extraction Supported Lead Distribution Not Supported Lead Notifications Not Supported Lead Nurturing Not Supported Lead Qualification Not Supported Lead Scoring Not Supported Online Forms Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Not Supported Channel Management Not Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Not Supported Performance Metrics Not Supported Proposal Generation Not Supported Referral Tracking Not Supported Sales Forecasting Not Supported Territory Management Not Supported	Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Supported Prospecting Tools Not Supported Target Account Identification Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Supported Customer Profiles Not Supported Intent Data Supported Lead Notifications Not Supported Lead Scoring Not Supported
Integrations Adobe Marketo Engage Supported Causal Not Supported CelerData Cloud Not Supported Champify Not Supported Convert Experiences Not Supported Dreamdata.io Not Supported Drift Not Supported GTM OS Not Supported Lift AI Not Supported LinkedIn Sales Navigator Not Supported Octane11 Not Supported Optimizely One Not Supported Oracle Maxymiser Not Supported Partnered Not Supported Qualified Not Supported Reachdesk Not Supported Salesforce Supported VWO Testing Not Supported ZoomInfo GTM Studio Not Supported Show More Integrations View All 5 Integrations	Integrations Adobe Marketo Engage Not Supported Causal Supported CelerData Cloud Supported Champify Supported Convert Experiences Supported Dreamdata.io Supported Drift Supported GTM OS Supported Lift AI Supported LinkedIn Sales Navigator Supported Octane11 Supported Optimizely One Supported Oracle Maxymiser Supported Partnered Supported Qualified Supported Reachdesk Supported Salesforce Not Supported VWO Testing Supported ZoomInfo GTM Studio Supported Show More Integrations View All 27 Integrations
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