Critical Impact vs. Unlayer Comparison


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About Critical Impact allows you to enhance and simplify your email marketing campaigns. Our tools let you effectively manage your email and SMS lists, send personalized and automated emails, along with text messages (SMS) for your marketing campaigns all at a competitive price model. Our subscriber scoring algorithms will mine your data to quickly identify those subscribers who are most likely to read your next email, consume additional emails, or make another purchase. With our easy-to-use interface, you can schedule messages to send in minutes. Select your send options all on one page, and then prevent mistakes by seeing a confirmation of all your send details. Even A/B test your email across device screens – from phones to tablets to monitors.	About Create emails with great design flexibility and little effort. Save custom templates and blocks. Tag, search, & organize campaigns for different projects and brands. Add new users and set their role to control what they can and cannot do. Like disallowing edits to portions of a message, preventing asset removal, or restricting access to certain clients. Insert merge tags, unsubscribe links, and other special links compatible with your favorite email software. Save a list for quick access later. Store different merge tags by client. Easily invite clients or colleagues to review an email and pin comments to it, visually. Save everyone time. Get to consensus and approval faster, with no messy email threads. Push your messages directly to a growing list of email programs. Connect your account, select the ESP, & export with one click. Unlayer is the best drag & drop editor for designing mobile responsive emails and landing pages. Use it online or embed it in your application.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience SME to Enterprise email marketers who want to boost sales, grow audiences and reduce workloads.	Audience Businesses and companies in need of a drag and drop editor solution for designing mobile responsive emails and landing pages
Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Customer Specific. Call or email for pricing. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.7 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.7 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros Very easy to use and simple to generate emails. Uploading lists and organizing is flawless. It's almost perfect! The calendar view aids in tracking deployments by date, promoting collaborative work among team members. The message editor is user-friendly, and custom field-based subscriber search is a valuable feature. Deployment-specific message metrics are neatly organized and offer exportable one-page reports. Additionally, data/list exports are significantly faster compared to our previous platform, taking less than a minute, even for large exports. The reporting options on Critical Impact are incredible! The email editor is very user friendly and allows you to create custom emails or customize well done templates. This email marketing platform is very easy to use and includes a plethora of features that make my job as an editor much easier. This is an exceptional drag and drop platform that allows myself to be creative because of the advanced software in place. - Critical Impact is an extremely easy to use marketing platform, that allows our customers to manage and execute on their marketing plan. - Critical Impact offers fantastic support to us when troubleshooting through new workflows like SMS, and giving feedback in helping us improve how we utilize the software as a company. Cons Uploading images takes forever and sometimes dynamic lists take very long to generate. I believe you need a better server. Until this point, I have not faced any issues with Critical Impact. It performs well in every aspect of email marketing. I honestly do not have any major cons, Critical Impact has been easy to learn with an informative help center/ customer service when I do have an issue Occasionally, Critical Impact will have issues loading from page to page which can be frustrating, but Critical Impact's customer service team is very responsive and will help work through any issues you have. - The SMS registration process initially was a very long and drawn out process, with little to no insight into whether we were going to be able to offer this product to our customers. We eventually put together a workflow that worked, but it took months to get to that point.	Pros & Cons from Real Users Pros Unlayer's Drag and drop interface is a standout, Simple to create professional looking emails without coding. Wide range of integrations is available. Unlayer has completely transformed the way for creating emails templates and landing pages. Its drag and drop interface is incredible, Allowing even non designers to craft professional looking designs in minutes. Easy to Integrate. Cons AMP support is very limited should also include AMP Forms which will include data collection. In landing page builder Accordion support is missing, as it does't have an FAQ accordions as an element.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information Critical Impact Founded: 2009 United States criticalimpact.com	Company Information Unlayer Founded: 2017 United States unlayer.com
Alternatives Mailjet Sinch	Alternatives MPZMail
SendGrid Twilio SendGrid	TOPOL.io
turboSMTP	Designmodo Postcards Designmodo
Brevo	iContact
SendPulse View All	EasySendy Pro EasySendy View All
Categories Email APIs Supported Email Marketing Supported Email Template Design Supported Email Tracking Supported SMS Marketing Supported SMTP Supported Transactional Email Supported	Categories Drag and Drop Email Builders Supported Email Template Design Supported
Email Template Design Features A/B Testing Supported Code From Scratch Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Supported Premade Templates Supported Proofing Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Supported Show More Features Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Email Tracking Features A/B Testing Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Supported Location Tracking Not Supported Team Management Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported
Integrations ActiveCampaign Not Supported Amazon SES Not Supported Brevo Not Supported Campaign Monitor Not Supported Compete Club Management Supported Constant Contact Not Supported Facebook Supported Gmail Not Supported Google Analytics Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported Klaviyo Not Supported Magento Supported Mailchimp Not Supported Salesforce Supported SendGrid Not Supported Shopify Supported Sugar Sell Supported Zapier Supported Show More Integrations View All 8 Integrations	Integrations ActiveCampaign Supported Amazon SES Supported Brevo Supported Campaign Monitor Supported Compete Club Management Not Supported Constant Contact Supported Facebook Not Supported Gmail Supported Google Analytics Not Supported HubSpot CRM Supported HubSpot Customer Platform Supported Klaviyo Supported Magento Not Supported Mailchimp Supported Salesforce Not Supported SendGrid Supported Shopify Not Supported Sugar Sell Not Supported Zapier Not Supported Show More Integrations View All 11 Integrations
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