Creative|SparkIpsos
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Related Products
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About
Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands. Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimize creative, to power brand growth. Now available in Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and United States, and coming soon, additional deployment in more markets. Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics. Action-based reporting is available in as little as 24 hours.
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About
goahead is a creative validation platform that lets marketing teams test creative and design work with a real, targeted audience before it goes public. Users upload an asset, or several variants of it, and set targeting attributes like age, location, gender, and education. The platform matches the survey with relevant participants and shows which version the audience prefers, along with whether that preference is statistically significant. Because it handles images, video, audio, and text files, it can test things that are hard to A/B test conventionally, such as offline ads, packaging, logos, product names, and pre-launch concepts. Short qualitative questions can be added to reveal not just which option won, but why.
It is aimed mainly at marketing and creative roles, on both the agency and brand side, who need to justify or de-risk creative decisions before expensive or irreversible commitments like a print run or a campaign. goahead is self-serve, with a low-friction entry point.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Leading brands and creative agencies in need of a creative assessment solution to quickly learn, evaluate and optimize creative
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Audience
Marketers, creative professionals, agencies, and brands that want to validate creative content with real target audiences before launch.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
$5,900
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationIpsos
Founded: 1975
France
www.ipsos.digital/creative-spark
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Company Informationgoahead
Founded: 2026
United States
www.goahead.io
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Integrations
No info available.
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Integrations
No info available.
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