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About

Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands. Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimize creative, to power brand growth. Now available in Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and United States, and coming soon, additional deployment in more markets. Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics. Action-based reporting is available in as little as 24 hours.

About

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Leading brands and creative agencies in need of a creative assessment solution to quickly learn, evaluate and optimize creative

Audience

B2C marketers looking for AI-powered Brand Management to generate brand strategies, test creative assets and monitor brand performance.

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$5,900
Free Version Not Supported
Free Trial Not Supported

Pricing

$2000 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Having everything from goal setting to brand tracking and testing assets in one place saved me time!

Cons

  • I wish you could track even more competitors for free.

Training

Documentation Not Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Ipsos
Founded: 1975
France
www.ipsos.digital/creative-spark

Company Information

ProQuo AI
Founded: 2019
United Kingdom
proquoai.com

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SmartRepricer

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Brandmaven

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Categories

Market Research Supported

Categories

AI Marketing Supported
Brand Intelligence Supported
Brand Management Supported
Brand Monitoring Supported
Market Research Supported
Survey Supported

Market Research Features

Benchmarking Supported
Compensation Management Not Supported
Data Management Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Supported
Statistical Analysis Supported
Survey Management Supported

Brand Management Features

Approval Process Control Not Supported
Artwork Management Not Supported
Asset Management Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Not Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Supported

Survey Features

Custom Survey URLs Not Supported
Data Analysis Tools Supported
Email Marketing Not Supported
Mobile Survey Supported
Offline Response Collection Not Supported
Paper Survey Not Supported
Question Branching Not Supported
Question Library Not Supported
Site Intercept Survey Not Supported
Skip Logic Not Supported
Supports Audio / Images / Video Not Supported

Integrations

No info available.

Integrations

No info available.
Claim Creative|Spark and update features and information
Claim Creative|Spark and update features and information
Claim ProQuo AI and update features and information
Claim ProQuo AI and update features and information