Commspoint JourneyNielsen
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Related Products
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About
Nielsen's Commspoint Journey is a media planning solution designed to identify and measure the key decisions and influences affecting consumers before, during, and after purchasing goods and services. By pairing two or three recent purchases from survey respondents with Nielsen's proprietary database, it provides up to 15,000 detailed customer journeys across more than 30 categories. These insights offer a clear picture of consumer experiences, ranging from early brand awareness to purchase consideration, sales influence, and brand advocacy. Features include an easy onboarding experience, with new users operational after only a few hours of training; consumer insights across more than 30 major categories to enhance marketing strategies; understanding of customer purchase behaviors to identify opportunities for influencing future sales; and optimization of campaign strategies by ensuring the delivery of the right message at the right time.
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About
Spotai is a cloud-based media sales software platform built to modernize and accelerate how broadcasters sell advertising by replacing legacy systems with a fast, intuitive interface designed for today’s multi-market media environment. It helps users create, manage, and deliver proposals and rate cards efficiently by consolidating local and national inventory data and program scheduling information so sales teams can respond quickly to advertiser needs and adjust pricing on the fly. It provides real-time insights into ad inventory and program availability, integrated analytics from industry sources like comScore and Nielsen, and configurable workflows that streamline the entire media sales cycle from rate projection to proposal generation. With a user-friendly, cloud-based dashboard and scalable design, Spotai supports broadcasters of all sizes, offering features that help reduce administrative drag, improve sales productivity, and enhance decision-making.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing strategists searching for a tool to understand and influence consumer purchase behaviors through data-driven insights across various categories
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Audience
Media sales teams at TV/radio stations, broadcasters, and ad agencies wanting a tool to streamline media sales proposals, rate-card management, and inventory insights
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-journey/
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Company InformationSpotai
United States
spotai.online/
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Categories |
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Integrations
Nielsen ONE
comScore
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