Marketron

With more than 140 million people visiting a radio station website powered by SoCast last year, our platform generated more than $10 billion in valuable digital inventory for our broadcasting partners. Built from two decades of working with the radio industry, our digital marketing software allows you to easily engage your listeners and reach new customers for your advertisers. An omni-channel integrated content management solution makes it easy to manage, measure and promote content to grow audience engagement everywhere. From proposal to profit, it’s easy for your radio sales teams to retain & grow ad revenue while attracting new advertisers with our full suite of digital advertising solutions. Grow your business through a digital marketing strategy framed by data and focused on demonstrable results. Our team will we help you find your next customer!

RadioBOSS provides a suite of Windows applications for professional radio automation, broadcast recording, and live Internet audio encoding. RadioBOSS helps terrestrial and online stations, businesses, shops, restaurants, and event broadcasters convert and manage audio assets, build playlists, schedule hourly blocks and advertising, create rotations, apply crossfades and automatic volume leveling, and run programming unattended for days, weeks, or months. It supports Shoutcast, Icecast, Windows Media Services, and RTMP streaming, automatically sends metadata through FTP, HTTP requests, text, or XML files, and can place streamed Internet audio directly into playlists. Users can work with preferred audio formats, Winamp and VST plug-ins, multichannel sound cards, individual profiles, and access controls. RadioBOSS continuously records broadcasts or captures them during specified periods, compressing audio directly into small files without an intermediate WAV file.