PathFactory

PathFactory

5.0 out of 5 stars
Ceros PathFactory

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Ceros:

About

Ceros is a no-code content creation platform that allows marketers and designers to create and publish interactive digital experiences that drive more engagement and sales. Ceros seamlessly integrates with the tools in your marketing tech stack, and our built-in analytics lets you track the detailed performance of your content in real time. From interactive eBooks, quizzes, presentations, infographics, case studies, and MUCH more—your creative possibilities with Ceros are endless.
PathFactory:

About

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
Ceros:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
PathFactory:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Ceros:

Audience

Ceros empowers marketers and designers in both B2B and B2C organizations.
PathFactory:

Audience

Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
Ceros:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
PathFactory:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Ceros:

API

Offers API Not Supported
PathFactory:

API

Offers API Not Supported
Ceros:

Screenshots and Videos

PathFactory:

Screenshots and Videos

Ceros:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
PathFactory:

Pricing

No information available.
Free Version Not Supported
Free Trial Supported
Ceros:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
PathFactory:

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
PathFactory:

Pros & Cons from Real Users

Pros

  • PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.

Cons

  • Can't think of anything really. It did what we asked it to do, and then some.
Ceros:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
PathFactory:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
Ceros:

Company Information

Ceros
Founded: 2012
United States
www.ceros.com
PathFactory:

Company Information

PathFactory
Founded: 2012
Canada
www.PathFactory.com
Ceros:

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Ceros:

Categories

Brand Management Supported
Content Creation Supported
Content Experience Supported
Content Marketing Supported
PathFactory:

Categories

Ceros:

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Not Supported
Conversion Tracking Supported
Distribution Management Not Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Supported
Publish Scheduling Not Supported
SEO Management Supported
Social Media Management Supported
Video Management Supported

Brand Management Features

Approval Process Control Not Supported
Artwork Management Supported
Asset Management Not Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Not Supported
PathFactory:

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Supported
Conversion Tracking Supported
Distribution Management Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Supported
Publish Scheduling Not Supported
SEO Management Not Supported
Social Media Management Not Supported
Video Management Not Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Not Supported
Target Account Identification Not Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Not Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Not Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Not Supported
Lead Capture Supported
Lead Database Integration Not Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Not Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Visitor Identification Supported
Ceros:

Integrations

Adobe Marketo Engage Supported
6sense Not Supported
Adobe Illustrator Supported
ChartBlocks Supported
Eloqua Supported
Facebook Supported
Gemma Supported
Google Analytics Supported
Hootsuite Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
HubSpot Marketing Hub Supported
Mailchimp Supported
Nudge Supported
Pressboard Supported
Showpad Coach Supported
Terminus Not Supported
Vidyard Not Supported
WordPress Supported
X (Twitter) Supported
PathFactory:

Integrations

Adobe Marketo Engage Supported
6sense Supported
Adobe Illustrator Not Supported
ChartBlocks Not Supported
Eloqua Not Supported
Facebook Not Supported
Gemma Not Supported
Google Analytics Not Supported
Hootsuite Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
HubSpot Marketing Hub Not Supported
Mailchimp Not Supported
Nudge Not Supported
Pressboard Not Supported
Showpad Coach Not Supported
Terminus Supported
Vidyard Supported
WordPress Not Supported
X (Twitter) Not Supported
Ceros:
Claim Ceros and update features and information
Claim Ceros and update features and information
PathFactory:
Claim PathFactory and update features and information
Claim PathFactory and update features and information