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About

Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation. We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused. The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much. Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening. One-time analysis: $99. Continuous intelligence: $299/month.

About

TrueROAS is an AI-driven ad tracking and attribution software built for ecommerce stores that helps merchants accurately track and attribute sales to the correct advertising sources across major channels like Meta, Google, and TikTok so users can see where revenue really comes from and optimize ad spend, even in a cookie-less world. It integrates seamlessly with Shopify and WooCommerce and can support custom integrations, giving real-time data updates and a unified dashboard that shows performance metrics, lifetime value tracking, creative insights, and ROI so advertisers can identify winning campaigns, reduce wasted spend, and make informed decisions with clear attribution rather than guesswork. It uses advanced AI and machine learning to match conversions to specific ads, feeds enriched conversion data back to platforms, and provides fast insights that help improve return on ad spend and lower cost per acquisition while staying GDPR-compliant and privacy-friendly.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.

Audience

eCommerce store owners and digital marketers who need precise ad attribution and actionable insights to optimize advertising performance and maximize return on ad spend

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$99/month
Free Version Not Supported
Free Trial Not Supported

Pricing

Free
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Causality Engine
Founded: 2023
Netherlands
causalityengine.ai

Company Information

TrueROAS
Founded: 2020
Sweden
www.trueroas.com

Alternatives

Alternatives

NestAds

NestAds

NestScale

Categories

Categories

Advertising Supported

Integrations

Meta Ads Supported
Shopify Supported
Facebook Ads Not Supported
Google Ads Not Supported
Google Analytics Supported
Google Drive Not Supported
Instagram Ads Not Supported
Klarna Not Supported
PayPal Not Supported
Pinterest Ads Not Supported
Snapchat Ads Not Supported
TikTok Ads Not Supported
WooCommerce Not Supported
X Ads (Twitter Ads) Not Supported
YouTube Ads Not Supported

Integrations

Meta Ads Supported
Shopify Supported
Facebook Ads Supported
Google Ads Supported
Google Analytics Not Supported
Google Drive Supported
Instagram Ads Supported
Klarna Supported
PayPal Supported
Pinterest Ads Supported
Snapchat Ads Supported
TikTok Ads Supported
WooCommerce Supported
X Ads (Twitter Ads) Supported
YouTube Ads Supported
Claim Causality Engine and update features and information
Claim Causality Engine and update features and information
Claim TrueROAS and update features and information
Claim TrueROAS and update features and information