Related Products
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About
Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation.
We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused.
The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much.
Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening.
One-time analysis: $99. Continuous intelligence: $299/month.
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About
FireAI is an AI-powered business intelligence platform that turns raw data into instant decisions through natural language querying. Users simply ask business questions in plain text or voice across 12 Indian languages and receive real-time visual answers — no SQL, no analysts, no waiting. The platform connects with 700+ data sources including ERP, CRM, and cloud systems, and features proprietary Causal Chain Analysis for root cause diagnostics. With interactive dashboards, smart alerts, role-based access, and a mobile-first interface, FireAI empowers MSMEs, mid-market companies, and enterprises to make faster, smarter decisions. Built in India. Serving the world.
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Platforms Supported
Windows
Not Supported
Mac
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Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
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iPad
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Android
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Chromebook
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.
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Audience
Business leaders, operators, and teams across MSMEs, mid-market companies, and enterprises who need instant, data-driven decisions without the complexity of traditional analytics tools.
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Support
Phone Support
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24/7 Live Support
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Online
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Support
Phone Support
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24/7 Live Support
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Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Screenshots and VideosNo images available
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Pricing
$99/month
Free Version
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Free Trial
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Pricing
No information available.
Free Version
Supported
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
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Live Online
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In Person
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Training
Documentation
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Webinars
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Live Online
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In Person
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Company InformationCausality Engine
Founded: 2023
Netherlands
causalityengine.ai
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Company InformationFireAI
Founded: 2024
India
fireai.in/
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Integrations
Google Analytics
Supported
Meta Ads
Supported
Shopify
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Integrations
Google Analytics
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Meta Ads
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Shopify
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