Related Products
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About
Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation.
We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused.
The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much.
Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening.
One-time analysis: $99. Continuous intelligence: $299/month.
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About
Click tracking and conversion attribution is the most technical, tedious and least fun part of running your business online — but you also have to get it right. You just can't rely on the stats provided by your ad networks, affiliate networks, autoresponder, shopping cart, CRM or other marketing apps you use. Because individually they simply don't have all the data points necessary to generate accurate and actionable marketing insights. Not to mention, some of them like to take credit for everything! ClickMagick is your objective “Single Source of Truth” — the one place where you can see all your key marketing metrics and your actual results, with pinpoint accuracy, all in one place. ClickMagick is much more than just a "link tracker", and you can use it to easily track and optimize even the most elaborate sales funnel. For example, ClickMagick Campaigns is our modern tracking solution that uses industry-standard UTMs and “first party” cookies to track your entire sales funnel.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
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Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.
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Audience
Advertisers and companies in search of a software solution to track and optimize their sales funnel and their key marketing metrics
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Support
Phone Support
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24/7 Live Support
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Online
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Support
Phone Support
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24/7 Live Support
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Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Pricing
$99/month
Free Version
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Free Trial
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Pricing
$37 per month
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
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In Person
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Training
Documentation
Supported
Webinars
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Live Online
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In Person
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Company InformationCausality Engine
Founded: 2023
Netherlands
causalityengine.ai
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Company InformationClickMagick
Founded: 2014
United States
www.clickmagick.com
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Integrations
Axis LMS
Not Supported
Facebook
Not Supported
Google Analytics
Supported
Google Cloud Platform
Not Supported
Instagram
Not Supported
LinkedIn
Not Supported
Meta Ads
Supported
Microsoft 365
Not Supported
Nekton.ai
Not Supported
PayPal
Not Supported
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Integrations
Axis LMS
Supported
Facebook
Supported
Google Analytics
Not Supported
Google Cloud Platform
Supported
Instagram
Supported
LinkedIn
Supported
Meta Ads
Not Supported
Microsoft 365
Supported
Nekton.ai
Supported
PayPal
Supported
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