CallTrackingMetrics vs. Nimbata Comparison


CallTrackingMetrics	Nimbata	+	+
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About CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.		About Nimbata platform combines unique lead capture, call tracking, offline conversion tracking, marketing attribution, and lead management capabilities that reduce leakage, generate better inbound leads, and converts more web visitors to sales. Nimbata provides Phone lead capture through local, toll-free, or vanity numbers for 4,300 cities and 70+ countries globally. First-party data of call conversion and web form submission tracking via nimbata script/pixel. Session-level attribution (source, campaign, or keyword) for call conversions using dynamic number insertion (DNI). Phone/ Call Lead handling (Recordings, Greetings, Whispers, Surveys, Spam Filters, Tagging). Call Management Workflows leveraging advanced routing (Priority, Multi, Weighted) and Geo routing capabilities for improved sales opportunity effectiveness and closing. Automations and Integrations to enrich your favorite marketing, sales and collaboration tools with actionable data. Improve your campaigns - Reduce CPA
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook		Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Marketing professionals and teams at enterprises, franchises, multi-location businesses or advertising groups, and performance agencies looking to optimize paid advertising, SEO, lead gen or media buy
Support Phone Support 24/7 Live Support Online		Support Phone Support 24/7 Live Support Online
API Offers API		API Offers API
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Free Trial		Pricing $35.00 The only call tracking platform that lets you payper answered call. Avoid per-minute charges that inflate your marketing spend based on lengthy conversations. Plans start at $0/ month. Usage costs: as low as $1 per tracking number and $0.02 per answered call. Actual rates can vary on type of number, country, or volume of account. Detailed pricing on Nimbata website Free Version Free Trial
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.2 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros Simplicity is great, call flows and routing are simple yet functional. Really easy to make complex systems. One of the standout features of Nimbata is its intuitive and modern user interface (UI) and user experience (UX). The clean design and logical layout make it effortless to navigate the platform and access its various functionalities. This aspect is particularly important when working with clients who may have varying levels of technical expertise. Nimbata's thoughtfully designed UI/UX ensures that both myself and my clients can easily understand and utilize its capabilities. In addition, Nimbata enables fast deployment and integration, providing detailed insights into call metrics. This allows me to extract valuable data to help my clients make informed decisions. The data-driven approach empowers my clients to optimize their marketing campaigns, streamline customer service processes, and enhance overall business performance. Finally, the customer support at Nimbata is excellent. 5 stars all the way. It's fast to implement, and they have helpful video tutorials if you need them, which we did in the beginning. The chat support is more than likely the best support we have come across in business overall. They are very efficient in resolving issues that come up and are happy to go the extra mile. As for the call tracking capabilities, Nimbata does everything you want it to do. It tracks calls, attributes them correctly, and integrates with the platforms you need to monitor and optimize your advertising efforts. There are also many customizable features that we don't use but could be suitable for other users. Such as routing calls to different numbers depending on the day and time and transcribing calls. Last pro: the pricing is fair. The best thing about Nimbata is its user-friendly interface and comprehensive call analytics features. It allows businesses to track their phone calls, measure campaign performance, and optimize their marketing strategies effectively. Plus, its advanced call routing and recording capabilities ensure that no leads are missed, and customer service is always on point. We really liked their payment model which is what initially attracted us to give it a try. We have used different trackers in the past and found our end-of-month Invoices were eating into our profits. Nimbata's per-call cost significantly reduced our call tracking expenses by 70% in comparison to previous trackers. Cons Integration hell, troubleshooting is next to impossible. I am pretty sure it is just in my case because i am using AMP 5. My experience with Nimbata has been highly positive and satisfying. If there are cons, we haven’t found them yet. Even the email marketing that is sent out, is only once a month and has valuable tips and insights on maximizing your Nimbata experience and ROI. When it comes to what's not best about Nimbata, I would say that the pricing might be a bit on the higher side for small businesses. However, considering the value it offers in terms of call tracking and analytics, it's well worth the investment. Additionally, Nimbata's customer support team is top-notch and always available to assist with any questions or concerns. There is nothing much that we don't like. Like most products/software there are always minor improvements that could be addressed. The good thing about the Nimbata Team is that they have implemented a lot of the minor/major recommendations that we have given to them which has made our experience even better using the platform.
Training Documentation Webinars Live Online In Person		Training Documentation Webinars Live Online In Person
Company Information CallTrackingMetrics Founded: 2012 United States www.calltrackingmetrics.com		Company Information Nimbata Founded: 2012 United States www.nimbata.com
Alternatives Phonexa		Alternatives CallTrackingMetrics
CloudTalk		800.com
CallFinder		RingBoost
Call Center Studio		Leadtosale
Prodigal Prodigal Technologies View All		AvidTrak View All
Categories Call Center Call Monitoring Call Recording Call Tracking Contact Center Quality Assurance Conversation Intelligence IVR Marketing Attribution Performance Marketing Softphone Speech Analytics		Categories Call Tracking Conversion Tracking Vanity Phone Number
Call Tracking Features Call Log Call Recording Call Routing Caller Identification Campaign Management Conversion Tracking CRM IVR / Voice Recognition Keyword Tracking Show More Features Call Center Features Blended Call Center Call Logging Call Recording Call Scripting Campaign Management Database Escalation Management Inbound Call Center IVR / Voice Recognition Manual Dialer Outbound Call Center Predictive Dialer Progressive Dialer Queue Management Real-time Chat Reporting/Analytics Call Recording Features Archiving Call Sharing Distributed Call Recording Event Triggered Recording File Transfer Instant Retrieval On-Demand Recording Recording Bookmarking Scheduled Recording Screen Activity Recording Video Call Recording Conversation Intelligence Features Account Health Alerts AI Insights Call Analytics Call Recording Call Recording Cloud Storage Call Snippets Call Transcription Call/Meeting Sharing Sales Coaching Topic Tags Topic-Based Analytics Video Conferencing Analytics Win/Loss Analysis IVR Features Call Center Call Logging Call Recording Call Routing Multiple Scripts Phone Key Input Survey Management Text to Speech Voice Customization Voice Mail Marketing Attribution Features Attribution Modeling Audience Segmentation Conversion Tracking Cross-Channel Attribution Customer Journey Mapping Multi-Touch Attribution Predictive Analytics ROI Tracking Softphone Features Audio / Video Conferencing Call Logging Call Recording Call Transfer Caller Identification Chat / Messaging Contact Management Fax Management Speech Analytics Features Automatic Transcription Call Center Management Call Recording Customer Experience Management Data Security Natural Language Processing Predictive Analytics Self-Service Search Sentiment Analysis Surveys & Feedback		Call Tracking Features Call Log Call Recording Call Routing Caller Identification Campaign Management Conversion Tracking CRM IVR / Voice Recognition Keyword Tracking
Integrations Google Ads Google Analytics HubSpot CRM HubSpot Customer Platform Nekton.ai Salesforce Slack Stackreaction Zoho CRM Adobe Marketo Engage Adobe Marketo Measure AgencyAnalytics Axis LMS Mailchimp MeisterTask Mixpanel SendGrid Shopify Stripe Unbounce Show More Integrations View All 48 Integrations		Integrations Google Ads Google Analytics HubSpot CRM HubSpot Customer Platform Nekton.ai Salesforce Slack Stackreaction Zoho CRM Adobe Marketo Engage Adobe Marketo Measure AgencyAnalytics Axis LMS Mailchimp MeisterTask Mixpanel SendGrid Shopify Stripe Unbounce Show More Integrations View All 10 Integrations
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