CakemixElevent
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Related Products
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About
Cakemix is a sponsorship valuation application. It puts a market-benchmarked dollar value on a sponsorship property, benefit by benefit. Television, radio, print, out-of-home, online and social exposure are valued with CPM-style benchmarks maintained for each market. Values adjust automatically by sponsorship level: Title, Presenting, Major, Official, Media Partner or Service Provider. Intangible benefits such as brand exposure and PR value are valued alongside paid media, and both roll up into one valuation per property. Each evaluation produces a Cakemix Scorecard, a shareable valuation summary shown in the evaluator's language, with a full breakdown exportable to Excel. Teams can run the same valuation before signing, to support negotiation, and after the event, to confirm what was delivered. Cakemix uses the same benefit categories as Brickroad, Elevent's sponsorship management platform, so evaluation and valuation stay consistent.
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About
At SMERGERS, we define business valuation as a technique used to capture the true value of the business. Common approaches to business valuation include Discounted Cash Flow (DCF), trading comparables, and transaction comparables method. A company is held by two categories of owners, shareholders and debt holders. The value of a pure business that accrues to both categories of owners is called the enterprise value, whereas the value which accrues just to shareholders is the equity value (also called market cap for listed companies). Companies are compared using the enterprise value instead of equity value as debt and cash levels may vary significantly even between companies in the same industry. During an acquisition, depending on whether it is an asset purchase or a stock purchase, the valuation of appropriate elements of the business needs to be carried out. Investment bankers widely use this method to value a company during an acquisition.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies looking for a platform to aggregate and evaluate hundreds of sponsorship assets from all sources and provide market-specific value
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Audience
Investment professionals and businesses interested in a solution to measure and visualize their company's enterprise value
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingContact Elevent for pricing.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$135 one-time payment
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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Company InformationElevent
Founded: 2013
Canada
elevent.co/cakemix
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Company InformationSMERGERS
India
www.smergers.com/how-to-value-a-business/
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Alternatives |
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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