Cakemix

Cakemix

Elevent
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About

Cakemix is a sponsorship valuation application. It puts a market-benchmarked dollar value on a sponsorship property, benefit by benefit. Television, radio, print, out-of-home, online and social exposure are valued with CPM-style benchmarks maintained for each market. Values adjust automatically by sponsorship level: Title, Presenting, Major, Official, Media Partner or Service Provider. Intangible benefits such as brand exposure and PR value are valued alongside paid media, and both roll up into one valuation per property. Each evaluation produces a Cakemix Scorecard, a shareable valuation summary shown in the evaluator's language, with a full breakdown exportable to Excel. Teams can run the same valuation before signing, to support negotiation, and after the event, to confirm what was delivered. Cakemix uses the same benefit categories as Brickroad, Elevent's sponsorship management platform, so evaluation and valuation stay consistent.

About

At SMERGERS, we define business valuation as a technique used to capture the true value of the business. Common approaches to business valuation include Discounted Cash Flow (DCF), trading comparables, and transaction comparables method. A company is held by two categories of owners, shareholders and debt holders. The value of a pure business that accrues to both categories of owners is called the enterprise value, whereas the value which accrues just to shareholders is the equity value (also called market cap for listed companies). Companies are compared using the enterprise value instead of equity value as debt and cash levels may vary significantly even between companies in the same industry. During an acquisition, depending on whether it is an asset purchase or a stock purchase, the valuation of appropriate elements of the business needs to be carried out. Investment bankers widely use this method to value a company during an acquisition.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies looking for a platform to aggregate and evaluate hundreds of sponsorship assets from all sources and provide market-specific value

Audience

Investment professionals and businesses interested in a solution to measure and visualize their company's enterprise value

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Contact Elevent for pricing.
Free Version Not Supported
Free Trial Not Supported

Pricing

$135 one-time payment
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.9 / 5
ease 5.0 / 5
features 4.2 / 5
design 4.7 / 5
support 4.4 / 5

Pros & Cons from Real Users

Pros

  • As a boutique corporate advisory firm representing mid-market clients, expanding our sell-side exposure beyond local buyer lists is critical. SMERGERS gives our advisory practice a platform to present client mandates to an international audience of qualified buyers, corporate acquirers, and investment funds. The dual-opt-in introduction model is well-designed for corporate finance workflows. It allows us to screen incoming buyer profiles, verify financial capability, and exchange NDAs before opening direct communications.
  • Our family office focuses on acquiring controlling stakes in sustainable manufacturing and commercial service businesses. Sourcing proprietary deal flow outside our domestic region used to require extensive broker networks. SMERGERS serves as a central pipeline for lower-middle-market opportunities across Asia, Europe, and North America. The platform's search parameters allow our deal team to filter opportunities by annual EBITDA, geography, asset ownership, and deal structure. Reviewing verified financial teasers upfront saves us considerable time during the preliminary screening phase.
  • As a boutique M&A advisory firm representing middle-market clients, expanding our investor network beyond local markets is essential for completing deals efficiently. SMERGERS serves as an active global network connecting our sell-side mandates with verified corporate buyers, family offices, and private equity firms. The built-in communication tools and non-disclosure agreement mechanisms streamline the initial contact phase. The analyst team pre-qualifies counterparties, ensuring my team avoids unvetted inquiries and stays focused on actionable opportunities.
  • When evaluating strategic exit options for our enterprise software business, maintaining strict confidentiality was critical to protect our client base and team. SMERGERS enabled us to create a confidential profile that presented our financial metrics and operational highlights without revealing our identity until mutual interest was established. The automated valuation benchmarks and structured teaser format gave us a clear baseline for negotiating with potential acquirers. Within two months of listing, we received direct inquiries from several qualified private equity groups and strategic enterprise buyers.
  • Our investment firm targets middle-market manufacturing and logistics tech companies for strategic acquisitions. Finding clean data and direct contact with business decision-makers can be difficult, but SMERGERS provides an organized repository of vetted business profiles. The search filtering tools allow us to quickly isolate target opportunities based on financial benchmarks, regional location, and deal structure. We also appreciate the platform's verification protocol. Knowing that listing summaries are pre-screened gives our deal team confidence that we are reviewing legitimate opportunities rather than unverified leads.

Cons

  • While SMERGERS excels at deal discovery and initial matchmaking, subsequent transaction steps, such as virtual data room management, formal due diligence, and legal closing contracts, must be handled through external software.
  • Given the volume of listed opportunities, investors must configure tight filtering criteria to avoid spending unnecessary time evaluating deals outside their strict investment mandates.
  • While SMERGERS excels at matching buyers and sellers, deal execution tasks - such as virtual data room hosting, definitive legal documentation, and escrow management - must be conducted using separate external software.
  • Preparing the business profile requires significant time upfront. Gathering verified financial data and key performance indicators demands effort from the executive team during onboarding.
  • The platform functions primarily as an introduction and deal-sourcing engine. Detailed financial verification and physical asset checks still require traditional offline due diligence and direct collaboration with sell-side advisors.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Elevent
Founded: 2013
Canada
elevent.co/cakemix

Company Information

SMERGERS
India
www.smergers.com/how-to-value-a-business/

Alternatives

Alternatives

Spot

Spot

Elevent
BizEx

BizEx

BizEx Business Brokers

Categories

Categories

Business Valuation Supported

Integrations

No info available.

Integrations

No info available.
Claim Cakemix and update features and information
Claim Cakemix and update features and information
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Claim SMERGERS and update features and information