CakeMail vs. MailPoet Comparison


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About Engage your audience and grow your business with the tools and ongoing support you need to send marketing and transactional emails. Cakemail brings together all the right tools to help you engage with your audience and gain meaningful insights along the way. Engaged readers are loyal readers. Connect with your customers and boost subscriber engagement rates using dynamic CTAs or personalized content based on data they provided when subscribing, their activity or their interests. Managing deliverability is key to maintaining your sender reputation, but not everyone has the resources, expertise or time to do so. We manage deliverability for you, ensuring that your emails reach the inbox and that your domain isn’t blocked or blacklisted by ISPs. Track everything a subscriber does when they receive your emails, from which emails they opened to what they clicked on or shared with others, then align future campaigns with their interests to boost engagement.	About Better Email for WordPress-Powered Websites. Send beautiful emails that reach inboxes every time, and create loyal subscribers. More than 300,000 websites are using MailPoet to keep in touch with their subscribers. Enjoy everything in one place. MailPoet works seamlessly with your favorite CMS so you can start sending emails right now. Quickly add content and images directly from your media library. No need to upload files to third-party services when it’s all right there, ready to use in your WordPress dashboard. From first hello to loyal customer, send emails to the right people at the right time. Welcome new subscribers with an automated series of onboarding emails and enjoy open rates of 40% and higher. Got a busy blog? Automatically send email updates to let subscribers know about your latest posts every day, week, or month, and bring them back to your website.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Email marketing solution for businesses	Audience WordPress websites that want an email plugin
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $7 per month Free Version Supported Free Trial Supported	Pricing $13 per month Free for 1000 subscribers or less Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 4.5 / 5 ease 5.0 / 5 features 4.8 / 5 design 4.8 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros CakeMail is a fantastic way to create all kinds of campaigns and expand your company's advertising system, one of the main features that I liked about this platform is that it has excellent integration with all the social networks that currently exist, link this platform with your social networks helps you to share all the advertising campaigns with your clients or followers of social networks, but also helps you to monitor the number of leads you get through social networks or email campaigns. Another thing that I like about this platform is that it is very easy to create advertising campaigns, it allows you to insert all kinds of shapes, drawings or images within each campaign, as well as offering you a large and quite complete list that helps you choose an appropriate template for the campaign you are creating, there are many different pre-designed templates that you can use for your campaigns. In addition, I also love the excellent connection with the CRM system that this platform has, so seeing a potential client and transferring it to your trading system will never be a problem. CakeMail is a fantastic way to create advertising campaigns and be able to send them to your clients or your contacts much more easily. The main thing that I like about this platform is the number of templates available in the library list, it has a large list of predesigned templates that will help you give your campaigns a much more attractive design, in addition, all the templates are modifiable. Another thing that I like about this platform is that you can see the progress and visualization of the campaigns sent, you can know how many customers have accessed the campaign and how many are yet to access. I also love that this platform allows you to simultaneously send the campaigns to your email and to your social networks, managing the campaign in a much more complete way, sending it simultaneously when necessary. CakeMail Allows you to create advertising campaigns in a much more different way, since this platform allows you to create campaigns using HTML codes, currently it does not have any type of campaign creation service using the drag and drop technique, this means that this platform cannot be used by anyone, it can only be used by people who have programming skills and can create campaigns using HTML code. The things that I liked the most are the following: - It is very easy to build advertising campaigns despite the fact that this platform does not have a system that is loose, it currently offers a large number of templates for all users, these templates have a very attractive design and an order in the information of the campaign advertising, in this way you can create very organized campaigns with precise information that will help you attract customers. Although the predesigned templates of this platform will facilitate a lot of work, you still need to know HTML codes to be able to program the campaign. - This system has an automated Reminders function, it is capable of detecting when a user has not completed the campaign that has been previously sent to him by email, in this way he sends a reminder and immediately makes the client's inbox, to remind him you have a campaign to complete. This feature is quite important to us, as sometimes our clients go unnoticed by our emails sent from campaigns, so a reminder is always good. - The monitoring of the advertising campaigns always works in real time, you will be able to see graphically and textually the progress that your advertising campaign is having, the traffic generated by each one you will be able to visualize or from the main panel, this platform automatically divides into columns all the campaigns you have created, to measure the traffic of each of them individually. - A fairly cheap platform, so accessing one of its plans is quite cheap, you can buy the most expensive plan on the platform and it will still be profitable and you will be able to obtain great benefits that help you have a good return on capital thanks to the generated campaigns. Having a system that helps us control marketing is paramount. CakeMail is here to stay and has brought us groundbreaking results. What I liked most about this system is that it offers us the way to closely monitor each of the campaigns, we can know where the most traffic our campaigns receive comes from and we can obtain these statistics in real time, it's easy know the impact that each campaign is having thanks to this system in real time. I also like how responsive the emails designed in CakeMail are, it's amazing how well my clients receive them in their main inboxes, hardly any campaigns get hit by the spam filter. Cons I have never presented any type of fault with respect to this platform or the functions that it has offered me, I consider that it has been an excellently behaved platform, it has never presented any type of error when it comes to obtaining clients through advertising campaigns, as well as Nor has it ever presented any failure when creating advertising campaigns and sending them to customers via email. The only problem that I have presented within this platform is regarding the application for mobile phones, there is currently no application available for Android or iOS devices, I have searched the stores of both operating systems and I have not found any application available that allow access to my main CakeMail panel. Currently, the only way to use this platform is to download them to your computer using the web version, it is really necessary to design a platform for mobile devices so that we can manage this advertising campaign and monitor the progress of each one of them. One of the main things that can be improved within this platform is the fact of optimizing the design of the forms, I have noticed that when this platform is used to create forms, this formula and they are quite simple, they have a quite old-fashioned design and I consider that there are much more optimal platforms to design much more complete and attractive forms. In addition, within this platform you also have to incorporate a free trial, I have noticed that when I started using this platform I had to buy a paid plan, since there was no free trial to be able to correctly test all the functions available within the platform. This platform is very complete regarding the creation of advertising campaigns, because it helps users develop their HTML techniques to be able to program the advertising campaign, however the negative thing that I have noticed about it is the following: - As there is no type of drag and drop creator for the advertising campaign, this can be a really complex factor for users who want to use it, within a marketing company not all employees know how to program HTML for campaigns, I have seen that there is another platform where you can create advertising campaigns as a drag and drop method, this helps to create them in a matter of minutes and having previous experience in programming, however, currently this platform does not have that system, it would be excellent if integrate it as short as possible to allow more employees to create advertising campaigns without prior experience. - There is no type of application for mobile phones which can create, monitor and manage the advertising campaigns created from your computer. Currently, the only way to create, manage and organize advertising campaigns is from the computer version, from this version to have access to all your campaigns and you will be able to view their progress, it would be excellent if one was created as soon as possible. mobile phone application available for all types of operating systems, as this would help you monitor the advertising campaign from anywhere in the world without using a computer. CakeMail did not present any failure during the use and development that it had within our Sales and Marketing sector, for us, CakeMail has been one of the most perfect software that we have used because it has allowed us to do expansive advertising for various regions and we did not It has not given any type of failure at any time, this is impressive, in addition, the learning process of the platform functions was quite simple, we adapted quickly.	Pros & Cons from Real Users Pros MailPoet is a reliable email marketing plugin. It's very simple to deploy on the WordPress dashboard. The plugin Is small and powerful. Analytics and subscriber lists are well managed and easy to navigate. Cons It's an outstanding email marketing plugin. No cons.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Cakemail Founded: 2007 Canada www.cakemail.com	Company Information MailPoet Founded: 2011 France www.mailpoet.com
Alternatives phpList	Alternatives Mailster
tinyEmail tinyCo	SendFox AppSumo
AiTrillion	weMail weDevs
Inbox Mailers	MailOptin Proper Fraction
MailBrainiers View All	Next Campaign ThemeDev View All
Categories Affiliate Supported Email Marketing Supported	Categories Email Marketing Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Not Supported Dynamic Content Supported Event Triggered Email Not Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Not Supported Template Management Supported WYSIWYG Email Editor Supported Show More Features Affiliate Features Affiliate Management Not Supported Affiliate Tracking Not Supported Banner Management Not Supported Commission Management Not Supported Contest Management Not Supported Coupon Management Not Supported Email / Newsletter Communication Supported Fraud Detection Not Supported Multi Level Marketing (MLM) Not Supported Multi-Language Supported Social Sharing Supported	Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Not Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Not Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported
Integrations WordPress Supported ARMember Not Supported AppIdentity Supported Brave Not Supported BuddyBoss Not Supported Elementor Not Supported Formidable Forms Not Supported Gravity Forms Not Supported Labnify Not Supported LeadsFlowPro Not Supported MailOptin Not Supported Mailmunch Not Supported MemberPress Not Supported MetForm Not Supported Ninja Forms Not Supported Thrive Architect Not Supported Thrive Leads Not Supported Thrive Theme Builder Not Supported WP Fusion Not Supported weForms Not Supported Show More Integrations View All 4 Integrations	Integrations WordPress Supported ARMember Supported AppIdentity Not Supported Brave Supported BuddyBoss Supported Elementor Supported Formidable Forms Supported Gravity Forms Supported Labnify Supported LeadsFlowPro Supported MailOptin Supported Mailmunch Supported MemberPress Supported MetForm Supported Ninja Forms Supported Thrive Architect Supported Thrive Leads Supported Thrive Theme Builder Supported WP Fusion Supported weForms Supported Show More Integrations View All 28 Integrations
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